Google Ads invites select customers to join its community of advisors, offering a rare opportunity to directly influence your products and services.
why does it matter This move signals Google’s push for more customer-centric product development, which may shape the future of digital advertising.
Why we care Advertisers have seen many updates to Google products that have seriously lacked effectiveness. Many advertisers request to be part of the discussion before releasing an update. This may be the answer to your long-standing concerns.
Details.
Members provide brief monthly feedback (max 4 surveys, ~5 minutes each) Opportunity to affect unreleased products Quarterly updates on how feedback is being used
How to join If you see this communication in your inbox, please complete a quick and confidential questionnaire through third party provider Alida.
between the lines By engaging customers early, Google aims to better align its tools with user needs, potentially to maintain its dominance in the competitive ad tech space.
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reaction I first saw this on Google Ads Consultant, LinkedIn profile of Boris Beceric. When asked to comment, Beceric said:
“We welcome the opportunity to have a more direct way to give feedback to Google. I know they’re listening (for example, they gave us more control and reporting for Performance Max), but sometimes it’s so frustrating to see things in accounts that are opaque for no reason. Criticizing social media isn’t really going to move the needle in the advertiser’s favor, so I think we should take advantage of these opportunities when they come our way.”
what to watch How much Google actually incorporates user feedback and whether it improves Google Ads products.
The email Here’s a screenshot of the email Beceric shared on LinkedIn:
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (primarily but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspirational leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
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