To date, OpenAI has announced 30 significant deals with tech and media brands, including three last week with Vox Media, The Atlantic and the World Association of Newspapers and News Publishers.
Now there’s an easy way to keep track of them all: the List of OpenAI associations from Originality.AI.
Why we care These partnerships will undoubtedly lead to greater discovery of OpenAI products: think: featured content and citations (links) in ChatGPT. As we saw in the Google-Reddit deal, brands with partnerships tend to get favorable placement, which is good news for those with those deals, but bad news if you’re competing with them.
Content offers. Brands that sign in with OpenAI will be discoverable across OpenAI products, including ChatGPT. OpenAI will also use content from these brands to train its systems.
The 30 offers. To date, OpenAI has partnered with:
American Journalism Project AP (Associated Press) Arizona State University The Atlantic Atlassian Axel Springer Bain & Company BuzzFeed Consensus Dotdash Meredith Figure Financial Times G42 GitHub Icelandic Government Le Monde Microsoft Neo Accelerator News Corp Opera Press Average Rush Reddit Salesforce Sanofi & Formation Bio Shutterstock Stack Overflow Stripe Upwork Vox Media World Association of Newspaper and News Publishers (WAN-IFRA)
Search for ChatGPT. While rumors of a ChatGPT search product have died down for now, we’ve already seen ChatGPT include more prominent links in its answers. And we know that OpenAI’s CEO is interested in creating a very different search than Google.
These deals could have even bigger implications down the road because these brands will have an unfair advantage if ChatGPT Search becomes a viable Google alternative.
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About the author
Danny Goodwin has been the editor-in-chief of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as a senior editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s Subject Matter Expert (SME) program. Also helps schedule US SMX events.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously executive editor of Search Engine Journal (2017-2022), editor-in-chief of Momentology (2014-2016), and editor from Search. Engine Watch (from 2007 to 2014). He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.
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