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Google is transitioning from AdSense to an eCPM payment model for publishers. Last November, Google announced that it would update the AdSense revenue share structure to modernize the way publishers make money from their website content. Ginny Marvin, the Google Ads link, has it confirmed this transition to eCPM payments for AdSense partners. Hi, Yes, this change has been implemented and partners should now be paid in eCPM. More here: — AdsLiaison (@adsliaison) February 12,…

Instacart’s advertising revenue rose 18% in the last quarter of 2023 to $871 million. The online shopping app also saw modest growth in orders, which rose to 70.1 million, a 5% year-over-year increase, as well as 5% year-over-year growth in growth transaction value ( GTV). Driving success. Instacart attributed the success of its ad revenue to the popularity of its shoppable video and display ad formats, along with effective initiatives that highlight value for advertisers….

It only took twenty-four hours after Google’s Gemini went public for someone to notice that the chats were showing up publicly in Google search results. Google was quick to respond to what appeared to be a leak. The reason why this happened is quite surprising and not as sinister as it seems. @shemiadhikarath he tweeted: “Hours after @Google Gemini launch, search engines like Bing have indexed public Gemini conversations.” They posted a screenshot of the…

Google Ads launched a new email series that offers partners personalized optimization tips. Each email is tailored to your customer’s account settings, offering recommended solutions to improve campaign performance. Why we care As advertisers continue to have difficulty reaching Google Ads support, these automated emails provide valuable insights to increase campaign performance. While they’re not a substitute for support, since they can’t address campaign-specific issues, they offer additional help to potentially improve your results. Multiple…

Google is harnessing new AI technology to block a rise in fake online reviews that mislead customers and hurt local businesses. The company stopped more than 170 million fake reviews by 2023, up 45% from the previous year. The crackdown provides welcome relief to local business owners who have struggled with fraudulent reviews damaging their reputation on Google Maps and Search. In a blog post, Google looks at how its algorithms now analyze patterns over…

Microsoft’s ad network teamed up with the Facemoji keyboard to start showing ads on the mobile app. Ads are now available in four markets; the USA, UK, Canada and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a mobile app that allows users to customize their keyboard with a variety of emojis and creative tools. It has over 550 million global downloads and is available in over 190 countries and regions for free on…

For a long time I avoided writing or talking about EEAT. Having been a Google Quality Assessor (almost a decade now), I quickly realized what EEAT was: human language to describe the end goal of the algorithm so that assessors without access to Google data can evaluate algorithms. With the recent clarification that EEAT is not a rating signalfactor or system, I want to go in and hit several key points. First of all, what…

LinkedIn launched a new solution to improve audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new media planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care. A clearer understanding of a campaign’s potential performance enables more informed, data-driven decisions about the optimal mix of media, timing, and frequency to achieve the best ROI….

The SiteOrigin Widgets Bundle WordPress plugin with over 600,000 installations fixed an authenticated cross-site scripting (XSS) vulnerability that could allow attackers to upload arbitrary files and expose site visitors to malicious scripts. SiteOrigin widget pack plugin With over 600,000 active installations, the SiteOrigins Widgets plugin provides a way to easily add a multitude of widget features like sliders, carousels, maps, change the way blog posts are displayed, and other useful page elements web. Cross-stored scripting…

Marketing is heavily based on the concept of the marketing funnel, an essential tool for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, especially in PPC, where budget allocation directly influences results. This article breaks down what a full-funnel PPC strategy looks like, from top to bottom, so you can use it as a template for your own PPC strategy. The Marketing Funnel: An Update At its core,…