LinkedIn launched a new solution to improve audience insights, making it easier to predict and improve potential campaign performance.
With the platform’s new media planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget.
Why we care. A clearer understanding of a campaign’s potential performance enables more informed, data-driven decisions about the optimal mix of media, timing, and frequency to achieve the best ROI.
Audience statistics: LinkedIn’s Media Planning API provides detailed data on user demographics, job roles, industries and online behaviors for more accurate ad targeting.
Budget allocation: The Media Planning API can also be used to identify your most effective advertising strategies so that you can allocate budgets appropriately and maximize ROI.
Planning abilities: Agencies can integrate LinkedIn data with their own tools and analytics to make more strategic and informed media planning decisions.
accessibility. If you are interested in accessing the LinkedIn Media Planning API, you should contact your Agency Development Manager or LinkedIn Sales Representative.
What LinkedIn says. Lynn Bader, Senior Director, Agency Development and Global Marketing Education, said in a statement:
“With media planning on LinkedIn, agencies can not only optimize their advertising strategies, but also demonstrate the value of those strategies.” “This ability to show tangible results is often the key to securing greater investment in specific platforms.” “By providing concrete forecast data on how different scenarios and strategies perform, our API allows agencies to make a compelling case for their media choices.”
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deep dive. Read LinkedIn’s announcement in full for more information.
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