Google Ads launched a new email series that offers partners personalized optimization tips.
Each email is tailored to your customer’s account settings, offering recommended solutions to improve campaign performance.
Why we care As advertisers continue to have difficulty reaching Google Ads support, these automated emails provide valuable insights to increase campaign performance. While they’re not a substitute for support, since they can’t address campaign-specific issues, they offer additional help to potentially improve your results.
Multiple account advice. The series will display a list of your customers whose campaigns could benefit from optimization recommendations, saving you the need for individual account reviews.
Direct links Each customer list is directly linked to your Google Ads account, accompanied by detailed next steps. This allows you to act quickly and showcase your expertise effectively.
first discovered The new email series was first flagged by Chris Ridley, head of paid media at evolvedactivated X. He shared a screenshot of an email from Google announcing the new program:
Realistic expectations. Commenting on the potential of the new Google Ads initiative, Ridley told Search Engine Land:
“The Partner Performance Guide email series has the potential to be a nice feature for Google Ads professionals, especially team leaders who would like a personalized review of their accounts on a regular basis from Google Come on.” “While not human-written recommendations, Google Ads’ growing adoption of conversational AI could allow Google to provide some AI-written summaries and even examples of keywords, headlines and descriptions.” “Realistically, however, due to the sheer volume of such an operation, I imagine it will probably be the MCC-level recommendations tab in the form of an email, with little added value compared to the display of the recommendations tab which usually only takes two clicks.”
why now Google previously revealed its intentions to continue investing in AI to improve advertiser results and simplify campaign management. Google Ads Liaison Officer Ginny Marvin also said in December:
“I think support is an area where LLM/Google AI will be able to make big strides in improving experiences. It’s not happening yet, but it’s in the works. Stay tuned.”
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deep dive Read our Google Ads best practices guide for optimization tips and advice.
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