All posts in SEO News

This week, we covered how the Google March 2024 Core Update ended on April 19 and Google forgot about it. I also posted the May 2024 Google Webmaster Report. Google said it’s still possible for sites to recover from the useful content update. Tuta complained to EU regulators that it was affected by Google’s March 2024 core update. Forbes removed the coupon sections entirely before Google’s site reputation abuse policy kicked in . Google’s spam…

Google has launched a new advertising program called Performance Max for Marketplaces, which makes it easier for sellers on major e-commerce platforms to promote their products on Google’s advertising channels. The key draw? Sellers no longer need a website or a Google Merchant Center account to get started. The official Google Ads help documentation states: “Performance Max for Marketplaces helps you reach more customers and generate more sales for your products through a marketplace. After…

Google and the Justice Department are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. rewind The 10-week, high-stakes legal battle probed Googe Search’s business practices last fall. Why we care: The outcome of this case could forever change how Google works, which would have downstream impacts on search vendors. The ruling could lead to a leveling of the advertising market, which…

HouseFresh, a small, independent product review website that called out Google after being consistently outbid by larger publishers, has lost 91% of its traffic from Google after its March 2024 core update. In a new blog post, HouseFresh has practically disappeared from Google Search results. now what?Gisele Navarro highlighted the current issues with Google’s product search results favoring “affiliate-focused SEO content” from major media brands, what they’ve learned and what’s next for the site. Why…

According to data from GS StatcounterGoogle’s search engine market share has fallen to 86.99%, the lowest point since the company began tracking search engine share in 2009. The drop represents a decrease of more than 4% from the previous month, marking the largest decline recorded in a single month. Screenshot from: May 2024. Impact on the US market The decline is most significant in Google’s key market, the United States, where its share of searches…

Google presented new restrictions on deep fake sexual content for shopping ads. Google has also updated its general content policy prohibiting the promotion of synthetic content that has been altered or generated to be sexually explicit or contain nudity Why we care Google will issue a warning to advertisers if they violate this policy. Continued violations may result in account suspension. what changed Google advertisers can no longer use shopping ads to: Promote services that…

In the rapidly evolving landscape of artificial intelligence tools that improve business efficiency, Perplexity has emerged as a game changer, especially for those engaged in research-intensive and content creation. Chalene Johnsonhost of the YouTube channel “Build Your Tribe” and a veteran entrepreneur, recently shared her in-depth review of Perplexity, describing it as her new favorite tool that eclipses the capabilities of Google and ChatGPT. Unrivaled efficiency and user-friendly interface Johnson’s enthusiasm for Perplexity stems from…

Chrome’s Inspect feature (also called “element inspection”) lets you check under the hood of any page or website. You can use it to diagnose problems, test changes to your site, and even spy on your competitors. Right-click on any page and scroll down to Inspect to see the code the site is built with. You will see the page in the left window and different tabs on the right with all the site code. You…

When I audit new and prospective clients’ Google Ads programs, I still find some without a YouTube advertising component. This is surprising given YouTube’s continued growth in popularity. We can look at YouTube’s ad revenue to measure the dominance of the platform. In 2023, YouTube’s global ad revenue rose to $31.51 billion, up nearly 8% from the previous fiscal period, an indicator that more and more advertisers are adding YouTube ads to their marketing. However,…

Over the past week or so, I’ve seen two signs that OpenAI will soon release its own search engine. The first is that search.chatgpt.com shows up in the log files of some servers, and also, yesterday, there were more business-oriented rumors that OpenAI launched a search engine on May 9th. Ashutosh Shrivastava shared a screenshot showing that recent OpenAI SSL certificate registrations revealed the search.chatgpt.com domain. He said this “may indicate that OpenAI is developing…