Google presented new restrictions on deep fake sexual content for shopping ads. Google has also updated its general content policy prohibiting the promotion of synthetic content that has been altered or generated to be sexually explicit or contain nudity
Why we care Google will issue a warning to advertisers if they violate this policy. Continued violations may result in account suspension.
what changed Google advertisers can no longer use shopping ads to:
Promote services that generate, distribute or store sexually explicit synthetic content or synthetic content that contains nudity. This includes services that create “deepfakes” and other manipulated images. Create ads for content that provides instructions on creating sexually explicit synthetic content or synthetic nudity.
fulfillment The app started yesterday (May 1) for shopping ads. For all other ad types, advertisers have until May 30 to make any necessary changes to ensure their ads are included in the scope of the policy.
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About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (mainly but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspiring leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
