All posts in SEO News

Statcounter has reviewed data that shows Google took a big hit in its search market share in April, while Microsoft Bing and Yahoo made ridiculous gains. Inaccurate data. For US search market share in April, here’s what Statcounter was showing just a few days ago: Google fell to 77.52%, from 86.94% in March and from 88.88% year-on-year (y-o-y). Microsoft Bing grew to 13.05% in April, up from 8.04% in March and 6.43% year-over-year. Yahoo grew…

Google took center stage at the IAB NewFronts in New York City, introducing advertisers to its evolving streaming ad offerings. The big idea: With streaming continuing to fragment audiences across multiple platforms and services, advertising giants are competing to offer marketers unified solutions to reach these viewers. Why we care: This new way of doing programmatic will allow advertisers to manage video campaigns much faster through an already familiar platform. Game Status: Google unveiled a…

The retail landscape is changing. What may have worked for retailers just a few years ago may no longer have the same impact today. Because? Buyer journeys are evolving, spending habits are changing, and most importantly, the savviest marketers are taking these changes into account. The success of the modern retailer depends on a deep understanding of consumer behavior and a willingness to explore bold marketing strategies. Join Marigold’s Retail Trends Masterclass to discover: Key…

Could Google’s New Search Feature Affect Your Business’ Online Performance? In February 2024, Google launched its new search addition, also known as Search Generative Experience (SGE). This new feature is powered by generative AI and aims to generate the most useful results for users. While this sounds like a brilliant feature for internet users looking for a quick answer to their search queries, could the introduction of AI search affect a website’s organic ranking? Follow…

Introduction to Google Penguin Update In the ever-evolving landscape of search engine optimization (SEO), few events have had as seismic an impact as the introduction of the Google Penguin update. Launched in April 2012, this algorithmic change was designed by Google to better capture sites that are considered to be broadcasting search results, especially those that are doing so by buying links or obtaining them through link networks designed primarily to increase Google ranking. Before…

Google’s local search results have changed quite a bit since the beginning of 2024. As with the rise of Reddit and other forums, Google is trying to provide users with more relevant and relatable content, and in the local space, that means showing to the most localized users. content Specifically, we’ve seen a major shift in the pages Google shows for searches it believes have local intent. We are now seeing an influx of localized…

The March 2024 Google Core Update will undoubtedly be one of the most talked about SEO topics of the year, if not the last few years. There’s a lot going on around the update, from its length to the death of the Useful Content Update (HCU) to all the SERP quality issues (talking about you, Reddit). There will be a lot of talk about this update. Here are some things I wanted to share based…

Google extended Performance Max to help merchants drive sales directly through online marketplaces such as Amazon. The general picture. Maximum performance for the markets allows sellers to create Google ad campaigns that drive traffic to their product listings on third-party e-commerce platforms, without the need for a website or a Merchant Center account. Why we care For sellers with established marketplace sales, this represents a potentially important new piece of their Google Ads strategy. With…

In the world of digital marketing, search engine optimization (seo) is increasingly crucial. With millions of online content available, creating a successful strategy requires a solid plan of action. Fortunately, RankIQ is an AI-powered SEO tool that can help bloggers and content creators optimize their content for better search engine rankings. But what sets RankIQ apart from other tools in the SEO industry? Let’s examine its features and benefits to discover what makes it a…

This new “thing” seems to be popping up online. I’m not sure if you’d call it job shaming or effort shaming, but people are being called out for wanting to work harder. Don’t get me wrong: burnout is real. No one wants to see anyone reach this stage. But there’s a real difference between working because you have to and working because you enjoy your job. Passion vs obligation I spoke to a technical SEO…