Statcounter has reviewed data that shows Google took a big hit in its search market share in April, while Microsoft Bing and Yahoo made ridiculous gains.
Inaccurate data. For US search market share in April, here’s what Statcounter was showing just a few days ago:
Google fell to 77.52%, from 86.94% in March and from 88.88% year-on-year (y-o-y). Microsoft Bing grew to 13.05% in April, up from 8.04% in March and 6.43% year-over-year. Yahoo grew to 7.3%, up from 2.48% in March and from 2.33% year-over-year.
Revised data. Here are the revised statistics for April in the US
Google fell to 86.58%, down from 86.94% in March and 88.88% year-over-year. Microsoft Bing grew to 8.24%, up from 8.04% in March and 6.43% year-over-year. Yahoo grew to 2.59%, from 2.48% in March and from 2.33% year-to-date.
Google is falling. While not as dramatic a drop as Statcounter first reported, Google has been steadily losing US search market share since August 2023, when it was 89.03%. Google’s highest search market share in the past 12 months was 89.1% in May 2023.
Worldwide. Google has a 90.91% search market share, according to data reviewed by Statcounter. This is down from 91.38% in March and 92.82% year-on-year. Google’s highest search market share in the last 12 months globally was 93.11% last May.
Microsoft Bing is at 3.64%, up from 2.76% year-over-year. Yahoo is at 1.13%, up from 1.11% year-to-date.
Still reviewing. However, Statcounter is still reviewing its search data for April 2024, according to a popup on its chart.
According to Statcounter, this data could change even more in the next 40 days when its quality assurance review and testing period ends.
No comments. Since I acknowledged the problem via email, I have yet to receive a response from Statcounter. I’ll add a comment if/when they provide one about what happened to their April data. To be fair, it’s the weekend, so I plan to follow up again tomorrow (Monday).
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About the author
Danny Goodwin has been the editor-in-chief of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as a senior editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s Subject Matter Expert (SME) program. Also helps schedule US SMX events.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously executive editor of Search Engine Journal (2017-2022), editor-in-chief of Momentology (2014-2016), and editor from Search. Engine Watch (from 2007 to 2014). He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.
