Google extended Performance Max to help merchants drive sales directly through online marketplaces such as Amazon.
The general picture. Maximum performance for the markets allows sellers to create Google ad campaigns that drive traffic to their product listings on third-party e-commerce platforms, without the need for a website or a Merchant Center account.
Why we care For sellers with established marketplace sales, this represents a potentially important new piece of their Google Ads strategy. With no need for a site or mall, the cost is much lower than most other types of Google Ads tactics (ie, a massive opportunity for small businesses on a budget).
How it works. After by connecting your Google Ads account to a supported marketplacetraders can launch fully automated top performing campaigns promoting its marketplace product catalog on Google’s advertising channels.
Key benefits Google shared three:
Use existing market product data such as images, descriptions and prices in your ads. Detailed reports on campaign performance in Google Ads. It uses Google’s AI automation to optimize search, shopping and more.
Conversion tracking. this it is managed by the markets themselves. Only sales of the merchant’s own products count, not purchases from other sellers.
availability Maximum performance for markets is limited to “selected markets”. Google said it is “working to add more marketplace platforms.”
Add Search Engine Land to your Google News feed.
New in Search Engine Land
About the author
Anu Adegbola has been a paid media editor for Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more.
In 2008, Anu’s career began with
deliver digital marketing campaigns (mainly but not exclusively Paid Search) by creating strategies, maximizing ROI, automating repetitive processes and making all marketing departments efficient through inspiring leadership both on the agency, client and marketing technology side.
Outside of Search Engine Land article editing, she is the founder of the PPC networking event: PPC Live, host of weekly podcast PPCChat Roundup, ibRand Evangelist at ClickTech.
He is also an international speaker with some of the stages he has presented being SMX (USA), SMX (Munich), Friends of Search (Amsterdam), brightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Live Chat, AdWorld Experience (Bologna) and more.
[ad_2]
Source link
