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Have a degree in Computer Science with a minor in Business Marketing, Miquel Borgelt is the face of digital marketing in today’s day and age. Shortly after graduation, Michael joined a company as an administrator and programmer, but moved to the marketing department because that was what he wanted to do in life. It was there that he had the opportunity to experiment and thus entered the world of search engine optimization (SEO). This was…

MOVER A MILLION businesses use Shopify, but is it the best choice for jewelers? As one of the leading e-commerce platforms, Shopify’s popularity is second to none. But if you’ve been wondering whether or not it’s the best choice for jewelers, we’ve broken down the top reasons why Shopify makes a great platform for selling jewelry online. Let’s take a closer look: Easy product management Shopify lets you easily manage your inventory and sales at…

Work team creating a strategy together getty When trying to get more brand visibility online, your content strategy can focus on choosing the right keywords. At the end of the day, your website and digital content must have the phrases your audience is searching for so they can find them. Despite this, content marketing strategies that drive long-term results need to consider more than just keyword rankings. This is because recent algorithm changes mean that…

GUEST OPINION: Are you a small business looking to expand your reach and find new customers? If so, you may be re-evaluating your marketing approach and needs. Regardless of the size of your business, marketing is an important part of growing your brand and finding your audience. As a smaller business, you may already be investing in marketing fundamentals such as social media presence and search engine optimization. But, you may need to catch up…