MOVER A MILLION businesses use Shopify, but is it the best choice for jewelers? As one of the leading e-commerce platforms, Shopify’s popularity is second to none. But if you’ve been wondering whether or not it’s the best choice for jewelers, we’ve broken down the top reasons why Shopify makes a great platform for selling jewelry online. Let’s take a closer look:
Easy product management
Shopify lets you easily manage your inventory and sales at every level thanks to its omnichannel sales tools. Easily integrate Shopify with your existing POS program, add staff accounts to manage your inventory, view order, payment and shipping details, and manage it all through a single, intuitive dashboard.
Scale as your business grows
One of the biggest benefits for jewelers selling through Shopify is that your online jewelry website can grow as your business grows. You’ll never have to worry about your site getting “too big” and then having to move everything somewhere else. Plus, with Shopify Plus, you’ll also benefit from higher bandwidth limits (meaning your site can handle more concurrent traffic) and improved site security.
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Integrates with your favorite apps
The success of online jewelry stores is built on relationships, and Shopify makes it easy for jewelers to build and nurture those relationships through a comprehensive set of popular app integrations. Easily integrate Salesforce or other CRM software, social media, and more to turn browsers into buyers.
Multiple payment options
With over a hundred different payment gateways built into the service, Shopify allows you to receive payments from your customers using their preferred platform. Also, if you choose to use Shopify’s own payment gateway called Shopify Payments, you won’t pay any transaction fees on top of regular credit card fees.
Sell to multiple channels
Your Shopify-powered website doesn’t have to be the only place you promote your products. Using Shopify’s integrated management platform, you can also display your jewelry on Amazon, Walmart, and more. You’ll also get detailed analytics that show how your products are performing on these different platforms, so you can adjust your marketing strategy to focus on those areas that give you the highest return on investment.
SEO and marketing tools
Search engine optimization and marketing is one of the biggest hurdles jewelry stores have to jump over. How can you compete with the thousands of other online jewelry stores on the web to stand out and get noticed? Shopify can help. By default, your templates are designed to be mobile-optimized and attractive to both buyers and search engines. From mobile responsiveness to security to fast load times and more, Shopify websites are designed to perform and tick all the boxes of the things Google actively looks for when deciding how to rank- the
Excellent support
Last but not least is Shopify’s customer service. Helpful and friendly support agents are available to lend a hand 24/7, while the Shopify community hosts a Q&A discussion forum where you can freely ask questions and get support from other members. It’s also a great way to get feedback from potential buyers and work on making improvements to your site.
The bottom line
As you can see, Shopify offers a wide range of services at affordable prices. Depending on your needs, it allows you to effortlessly leverage email marketing, social media, online reviews and search engine optimization to attract and retain potential customers while positioning your jewelry store as a top destination possible to buy jewelry online.
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