Have a degree in Computer Science with a minor in Business Marketing, Miquel Borgelt is the face of digital marketing in today’s day and age. Shortly after graduation, Michael joined a company as an administrator and programmer, but moved to the marketing department because that was what he wanted to do in life. It was there that he had the opportunity to experiment and thus entered the world of search engine optimization (SEO). This was a time when SEO wasn’t even a household name, but through his strategies, he was able to boost the keyword “mortgage” to the #1 position on Google with his website Mortgage101.com.
With the results he experienced with this strategy, he realized the true potential of SEO and from there, he never looked back. In 2009, he founded his own white label digital marketing company, 51Blocks. The idea behind the company was to educate people about SEO, as the concept was still new at the time, and people didn’t really understand why it was essential to marketing any business. He felt it was the last level playing field for small businesses to compete against established companies with bigger budgets. SEO turned out to be the perfect combination of his IT and marketing background, and he loved both, so launching his own agency was a perfect fit for him.
Michael Borgelt’s skills and experience in the field of SEO and strategic digital marketing shook businesses and motivated them to move towards 51Blocks for the promotion of their brands and services. He continued to help his clients by educating them about digital marketing and its functions and soon dominated the white label digital marketing space with his unique customer-oriented services. When it comes to customer service, Michael is proud of it because according to him, 51Blocks is the best option on the market, considering the amount the company charges.
51 Blocks handles search engine optimization (SEO), paid search (PPC) and social media with proven results in some of the most competitive industries. The firm believes in showing the true value of digital marketing. Not only do they report on rankings, traffic, and leads, but they go one step further with their custom reporting solution that shows ROI, ROA, and lifetime value of a customer. Over time they have shown 30 to 50 percent growth for their customers on average. In fact, one client has gone from $100,000 to $3 million with the agency’s help. This is a good example of the true transformation of a company through digital marketing. Along with this, Michael also enjoys helping businesses grow outside of digital marketing. Another partner he helped go from $0 to $9 million in three years and then sold the company for $11 million.
Always eager to learn and experiment with new things, Michael believes it’s a continuous process and you can never say you know it all. With the constant advancements in the digital space, you can never stop learning, especially when it comes to developing new strategies and making better business plans. While it’s not as “easy” to rank as it was back in the day, there’s still plenty of opportunity in the digital marketing space because that’s where the “eyeballs” are. Therefore, it is imperative to keep improving your skills.
Also, to make it big in any industry, having the right mindset and attitude is essential. Every day will have its ups and downs, but in order to achieve the goals staying focused on working with a positive mindset is the key. “This is something I am very passionate about. Even as a child, my mother wanted me to visualize what I wanted to achieve. This is an important aspect of my life and I believe that if you have a clear enough picture of what you want , you can achieve anything… really,” emphasizes Michael. “Like I visualized myself on the floor at the Staples Center for seven years and that exact moment happened. The mind is the most powerful muscle we have in our body and when we focus it on something we’re passionate about, we can achieve amazing things,” he adds. .
Regardless of industry, 51Blocks has been achieving 20 to 40 percent lead growth year over year. The main growth is not just traffic and rankings, but actual annual growth. This proves that the strategies that Michael and his competent team have been applying are working, helping their clients to thrive. Michael is also an owner BionicWPthat helps agencies with managed WordPress hosting needs and focuses on amazing customer support.
Michael Borgelt did not taste success overnight. It was through his hard work, devotion and passion to fulfill his dreams that he was able to do wonders not only for himself but also for his clients.
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