GUEST OPINION: Are you a small business looking to expand your reach and find new customers? If so, you may be re-evaluating your marketing approach and needs.
Regardless of the size of your business, marketing is an important part of growing your brand and finding your audience. As a smaller business, you may already be investing in marketing fundamentals such as social media presence and search engine optimization. But, you may need to catch up on video marketing and the benefits it can bring to your business.
While written content and social media are essential, video marketing it also has its place. And with online content on many platforms becoming increasingly popular, adding video marketing is often the right way to grow your audience. In this guide, you’ll learn some of the benefits of video marketing, especially for small businesses.
Types of Video Marketing
If you’re new to video marketing, you might be wondering what it is and how you can use it for your brand. Video marketing covers a wide range of things, so it’s easier to give some examples. Here are some ways smaller businesses can use video marketing:
Video banner ads displayed on your website or landing pages Video ads on sites like YouTube Live video streaming of events related to your business
These days, video marketing isn’t just about creating an ad for TV. Instead, it is much more interactive and can be integrated into multiple facets of our online presence.
3 advantages of video marketing for your company
Now, let’s dig into some of the significant benefits of adding or adjusting your own video marketing strategy can contribute to your business.
Video content makes it easy for customers to learn information: While there is a rare customer who prefers to read everything, more and more people online enjoy learning through video content. Video is generally more memorable because it incorporates sound and visuals. Therefore, a video marketing approach is an excellent way to get the point across for a product or promotion.
It makes it easy to tell your brand story: You can write about your brand over and over, but sometimes the best way to get your story across is through video. You will be able to choose the aesthetic, the tone and the energy in a much more obvious way. The pictures really say it all.
Video content is ideal for mobile devices: Your audience is most likely looking at your website, social media and other brand pages from their phones. Reading text can be a challenge on a smaller screen, but video is an excellent medium for everything from phones to laptops to TVs. Therefore, your customers and potential customers will likely appreciate that it is much easier to digest information from their mobile phones and other small devices.
While these aren’t the only benefits of adding video marketing to your small business, they are just a few of the many reasons why you should consider this type of content.
How to get started using video marketing for your small business
While every business is different, video marketing can help most businesses grow and connect with their target audience. So, if you’re interested in how video content can increase your brand’s reach and make you successful, start reaching out to video marketing companies or work with your existing teams to brainstorm ideas.
Although it requires a bit of creativity, you will likely see more traffic to your website and probably more sales. It is worth trying this type of advertising to see if it has positive returns.
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Reducing WAN latency is one of the biggest concerns with hybrid cloud performance. Leveraging data compression and deduplication can reduce network latency.
Research firm Markets and Markets predicted that the size of the hybrid cloud market is expected to grow from $38.27 billion in 2017 to $97.64 billion by 2023.
Colocation facilities offer many of the benefits of having your servers in the cloud while maintaining physical control of your systems.
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PROMOTE YOUR WEBINAR ON ITWIRE
These are webinars.
Marketing budgets are now focused on webinars combined with lead generation.
If you want to promote a webinar, we recommend a campaign 3-4 weeks before your event.
The iTWire campaign will include extensive advertising on our itwire.com news site and prominent newsletter promotion and promotional and editorial news. Plus a video interview of the keynote speaker on iTWire TV that will be used in promotional posts on the iTWire homepage.
Now that we’re out of Lockdown iTWire will focus on helping with your webinars and campaigns and support through partial payments and extended terms, a webinar business booster package and other support programs. We can also create your ads and written content as well as coordinate your video interview.
We look forward to discussing your campaign goals with you. Click the button below.
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