John Mueller, Google’s search and developer relations attorney, recently did published on his Mastodon account about his experience when he met someone who depended on screen readers to browse the Internet.
John described how outdated search engine optimization (SEO) features make web browsing a poor experience for people using screen readers. According to his post, tricks like adding keywords or using alt text on small images aren’t even visible with stuffed keywords.
According to Randy Resnick, one of John’s followers at Mastodon, hashtags are read for those who rely on screen readers. He thinks they should be allowed to change this setting and turn it off as it won’t be a big deal to do so. The use of hashtags is becoming more and more common on many platforms, and these people are the ones who suffer the most from this trend.
However, Mueller added that the person he met with told him that things are getting better, making the SEO experience less of a torture, as using these old SEO tricks begins to decrease on various web pages and platforms.
It’s important to understand that screen readers are different from the text-to-speech feature available on a computer. These screen readers use a speech synthesizer or braille display through a software program that helps visually impaired users read what is displayed on their device’s screen. It is the interface that links the operating system with the applications and the user behind the computer. To add an input for the command, the user simply presses the keyboard or braille keys to guide the speech synthesizer on what to read aloud whenever a change occurs on the screen. because the braille is not fixed and can be updated in sync with the screen.
Those who are visually impaired and want to browse the Internet can install screen reading applications like JAWS or NVDA and have their own experience with SEO tricks.
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