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Google’s updated guidance for special ad structured data shifts the focus to a more general use that is different from what Schema.org originally intended. Special announcement Structured data The structured data of the special announcement was created by Schema.org in March 2020 as a way to communicate special announcements specifically related to Covid-19. In fact, the Schema.org documentation states that it is currently maintained as a work in progress focused specifically on the current Covid-19…

There are several types of SEO (Search Engine Optimization) that businesses and marketers use to improve their visibility and rankings in search engines. Here are some common types: Seo photo by SeoBoy 1. On-page SEO: Seo on SeoBoy’s Photo page This type focuses on optimizing individual web pages to rank higher and attract organic traffic. It involves optimizing content, titles, headings, meta tags, URLs and image alt tags. 2. Off Page SEO: Off Page SEO…

Table of Contents Search engine marketing (SEM) is a strong computer marketing methodology that advances sites by expanding their receptivity to web search engine results pages (SERPs). SEM uses paid promotion and organic SEO strategies to attract potential customers. As the advanced scenario constantly develops, understanding and applying SEM strategies is more basic for organizations to stay serious, reach their target audience and achieve their promotional goals. The accompanying sections will deepen the idea of…

Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different starting point. Problems are likely to arise when there’s no relationship between you and your client, from a misunderstanding of expected results to frustrations with increasing CPCs to confusion about how budgets are being spent. Unfortunately, friction like these can hinder both parties’ ability to help PPC campaigns succeed, adding more challenges to…

Danny Sullivan, Google search link, in reply to another SEO Success Piece of The Verge said that authors and bios don’t help a site or content rank higher. Sullivan also added that Google also doesn’t look at credentials for ranking. Sullivan continued X, “Author names aren’t something you do for Google, and they don’t help you rank better.” He said that bylines are for your readers, not Google. “They are something you do for your…

The Google Ads v13 API will be deprecated on January 31, 2024. All API requests will start failing for those still using v13 starting February 1, 2024. Developers who have not migrated to the new version in February will experience a disruption in API access. Why we care API updates directly affect ad campaign functionality. Once a version expires, associated requests fail, risking disruption to campaign management and optimization. Staying up to date ensures access…

Google officially supports the suggestedAge property as an alternative to suggestedMaxAge and suggestedMinAge within its structured product data. Google says it added this support to make it more flexible for people to specify age ranges for a product. Google noticed this change this way saying: “Added support for the suggestedAge property as an alternative to suggestedMaxAge and suggestedMinAge.” Google also noted that it has “clarified the list of possible values ​​for age ranges in our…

Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. Sounds like a dream scenario, doesn’t it? Personalization plays a crucial role in various industries, especially hospitality. It allows businesses to personalize experiences and services based on individual customer needs and preferences, ultimately leading to greater satisfaction and loyalty….

Finally, Google has removed the crawl speed settings in the legacy Google Search Console. Now redirects to the blog post about the feature going away. A couple of months ago, Google told us that crawl rate settings are going away. And he did. The legacy feature to control how fast Google crawls your website went away on January 8, 2024, as Google said. This feature was launched 15 years ago, but Google never migrated it…

Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads. Leveraging Instacart’s own data, sellers can use these ads to connect with high-intent consumers searching on Google and deliver their products in as little as an hour to improve the user experience. Why we care This is an opportunity for advertisers to expand their reach and tap into a high-value customer pool, increasing the likelihood of conversions. The added appeal of…