Instacart’s consumer packaged goods (CPG) advertising partners now have access to Google Shopping ads.
Leveraging Instacart’s own data, sellers can use these ads to connect with high-intent consumers searching on Google and deliver their products in as little as an hour to improve the user experience.
Why we care This is an opportunity for advertisers to expand their reach and tap into a high-value customer pool, increasing the likelihood of conversions. The added appeal of same-day delivery not only increases convenience, but also serves as a persuasive factor, encouraging consumers to make immediate purchases, thereby increasing the brand’s potential for immediate conversions.
How ads work. Instacart-powered Google Shopping ads allow consumers to see ads for participating brands’ products while they search. They can seamlessly continue their shopping journey on Instacart and enjoy the convenience of same-day delivery of their chosen products.
participants This collaboration includes CPG partners such as:
Danone’s Oikos. Kraft. lunches Oscar Mayer. Philadelphia. Publicis Media CPG clients.
What are Google Shopping ads? Your Google Shopping ad shows users a photo of your product, product title, price, store name, and more. Unlike text ads, these ads give users a clear picture of the product, providing better understanding before they click, resulting in more qualified leads for advertisers.
What Instacart says. Instacart Chief Marketing Officer Laura Jones said in a statement:
“Through our partnership with Google, we can now combine our valuable retail media data on Google Shopping ad capabilities to improve audience signals for our CPG partners’ campaigns outside of Instacart.” “We’re enabling our brand partners to reach the right audience as they search on Google and seamlessly drive them to shop at Instacart.” “We are pleased with the early pilot results, from return on ad spend to ‘new to brand’ sales, that we are delivering to our partners.”
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deep dive Read Instacart’s announcement in full for more information.
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