The Google Ads v13 API will be deprecated on January 31, 2024.
All API requests will start failing for those still using v13 starting February 1, 2024.
Developers who have not migrated to the new version in February will experience a disruption in API access.
Why we care API updates directly affect ad campaign functionality. Once a version expires, associated requests fail, risking disruption to campaign management and optimization. Staying up to date ensures access to new features for efficient campaign management.
Migrate as soon as possible. To migrate to the latest version, visit the Google Ads API documentation here.
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He has also partnered with SEO agency Blue Array to co-author the Amazon best-selling book Mastering In-House SEO.
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