Google says that bylines don't help you rank better

Danny Sullivan, Google search link, in reply to another SEO Success Piece of The Verge said that authors and bios don’t help a site or content rank higher. Sullivan also added that Google also doesn’t look at credentials for ranking.

Sullivan continued X, “Author names aren’t something you do for Google, and they don’t help you rank better.” He said that bylines are for your readers, not Google. “They are something you do for your readers,” he wrote. But he also added that “posts that do may exhibit the kinds of other characteristics that our ranking systems find aligned with useful content,” so keep that in mind.

In fact, the who, how, and why were mentioned for Google’s AI content documentation. “We recommend adding accurate attribution information, such as bylines, to content where readers expect it.”

But previously, Sullivan said author bios are for readers, not search engine rankings. “So you’re saying I should have an author bio to rank better?” No! They should have biographies because their own readers would expect it! “, he wrote.

Google’s John Mueller previously said that authors are not a requirement for Google Search.

So, Sullivan says, Google doesn’t use authors for ranking now. He also added X“I know this is going to be a ‘simple, almost curious answer’, but this part of the article is wrong and doesn’t even quote us saying that. Google doesn’t ‘check our credentials.'” It’s something I understand people can misunderstand. , but it’s not what I’d expect a news publication investigating all of this to misunderstand and claim in such a simple, almost picturesque screenshot. It’s a misconception that, as I shared last November, we’ll be doing more to address.” .

he replied the author from The Verge piece that says, “That’s a nice line and background that seems helpful to readers. But somehow it doesn’t make The Verge rank better as the article claims. It’s not something that somehow we “check” for overall search ranking. Here’s the clarification on that.”

Here are all those posts:

I know this is going to be a “simple, almost curious answer”, but this part of the article is wrong and doesn’t quote us as saying this. Google somehow doesn’t “verify our credentials”. It’s something I understand people can misinterpret, but it’s not what I’d expect from a news publication that investigates everything… pic.twitter.com/fV2kGjABMR