All posts in SEO News

Essential machine learning algorithms that can help improve SEO performance In the rapidly evolving landscape of search engine optimization (SEO), machine learning algorithms have emerged as powerful tools to improve website visibility, organic traffic, and overall digital marketing performance. By leveraging the capabilities of machine learning, marketers and SEO professionals can gain valuable insights, predict user behavior, and optimize their strategies for maximum impact. In this article, we will explore some essential machine learning algorithms…

Microsoft Advertising is making changes to streamline the setup and management of hotel rate ads and property promotion ads. From February 6, the platform will stop creating sub-accounts and managing offers in the Hotel Center. From now on, advertisers will exclusively manage hosting solutions through hosting campaigns. Despite these changes, advertisers can continue to use Hotel Center for feed management tasks, such as uploading and editing property feeds or verifying transaction messages. Why we care…

The good news about developing an eCommerce SEO strategy is that it’s something you can probably do yourself. After the initial time investment involved in getting the strategy in place, you can sit back and enjoy the far-reaching benefits for your business. Here’s how to develop an eCommerce strategy for your business: Keyword research Keywords are the words and phrases that people plug into search engines when they are trying to find information about products…

We want to know about your search marketing career. Please take the MarTech Salary and Career Survey, Search Engine Land’s sister site. This year’s survey will only take you about three minutes to complete. The results of the survey will be published during the first quarter. TAKE THE SURVEY If you thought ushering in the 2020s with a global pandemic would be the most unlikely thing to happen for a while, you weren’t alone. It’s…

Google has announced an update to its ad inappropriate content policy to better address ads served during or about sensitive global events. The new policy will take effect in February 2024 and will more clearly define what constitutes a “sensitive event” in order to prohibit certain exploitative or insensitive ads. Definition of sensitive events According to the updated policy, a sensitive event is defined as an unforeseen or unexpected situation that poses a significant risk…

TikTok marketers can no longer search for specific hashtags in the platform’s Creative Center tools. Why we care These restrictions will make it more difficult for you to explore and gauge the popularity of trends on the platform, which is essential for effective campaign planning. What has changed? Links for hashtags related to the Israel-Hamas war and US politics no longer work within the Creative Center. TikTok has also removed the search button in the…

Danny Sullivan, head of search at Google, said there is no perfect formula for ranking a web page. Sullivan said this Xsaying, “There is no perfect formula to follow that should be used to rank well in Google Search.” Danny wrote: “Today I wanted to share the belief that there is some sort of ‘perfect page’ formula that must be used to rank well in Google Search. There isn’t, and no one should think he…

During the last few unconfirmed Google Search ranking algorithm updates we covered, almost all of them were reported over the weekend. Now I’m seeing search ranking volatility in the middle of a work week. I’m seeing signs of an unconfirmed update starting Tuesday January 9th and today Wednesday January 10th. Again, it’s somewhat unusual to see an increase in ranking volatility during a business week, rather than starting on a Friday and over the weekend….

As we enter 2024, it’s time to rethink our SEO strategy. Rather than a complete overhaul, assessing what’s working and what needs improvement will help you readjust your priorities. This article outlines the key strategic aspects you need to review, from high-level business considerations to the specific data, tools, content, and technical elements that drive results. Whether you’re aiming for small tweaks or bigger changes, this checklist will help you set up your SEO program…

Vancouver, Jan. 10, 2024 (GLOBE NEWSWIRE) — The global search engine optimization (SEO) market size was USD 68.27 billion in 2022 and is expected to register a CAGR of revenue of 8.7% during the forecast period, according to the latest analysis by Emerging Research. Increasing use of mobile devices for web search is a key factor driving the revenue growth of the market. Search engine optimization is a collection of strategies that any content producer…