Danny Sullivan, head of search at Google, said there is no perfect formula for ranking a web page. Sullivan said this Xsaying, “There is no perfect formula to follow that should be used to rank well in Google Search.”
Danny wrote: “Today I wanted to share the belief that there is some sort of ‘perfect page’ formula that must be used to rank well in Google Search. There isn’t, and no one should think he has to work for some kind of mythic formula.”
Sullivan said this is “a belief that goes back even before Google was popular.” In fact, he said it was something he “wrote when I was a reporter in 2000,” here’s a link to that story called In search of the perfect page.
“As was the case then, it remains true now. There is no perfect formula to follow…”, he added.
What about third-party SEO tools that suggest otherwise? Sullivan said, “There are many third-party SEO tools that may advise that a page should be a certain number of long words or somehow constructed in a particular way to be successful in search. The third-party advice , even news articles, can suggest some sort of thing. Following these tips does not guarantee a higher ranking. Also, these predictions and tips are often based on looking at averages, which misses the point that completely different pages and unique can be successful in search,” he wrote. .
So what does Google recommend? “Google’s key advice is to focus on doing things *for your readers* that are useful. For example, if it makes sense for your readers to see the name of an article (and it might!), do it for them. I’m not doing it because you heard that having a degree ranks you better on Google (it doesn’t),” wrote Danny Sullivan.
He said, “put your readers and audience first. Be helpful to them. If you do that, if you’re doing things for them, you’re more likely to align with completely different signals that we use to reward content.” .
Here are those posts:
There are many third-party SEO tools that can advise that a page be a certain number of long words or otherwise constructed in a certain way to be successful in search. Third-party advice, even news articles, can suggest some sort of thing. Following these tips…
— Google SearchLiaison (@searchliaison) January 9, 2024
And sorry! I forgot the screenshot in the initial post (and can no longer edit it to add it). Here it is, from February 2000. pic.twitter.com/aKIDnNY5PJ
— Google SearchLiaison (@searchliaison) January 9, 2024
What is your perfect formula?
Discussion in the forum a X.
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