Vancouver, Jan. 10, 2024 (GLOBE NEWSWIRE) — The global search engine optimization (SEO) market size was USD 68.27 billion in 2022 and is expected to register a CAGR of revenue of 8.7% during the forecast period, according to the latest analysis by Emerging Research. Increasing use of mobile devices for web search is a key factor driving the revenue growth of the market. Search engine optimization is a collection of strategies that any content producer can use to help certain web pages rank higher in search results, which can improve website traffic, increasing both visibility and revenue.
Search engines, such as Google, have moved to mobile indexing, prioritizing mobile versions of websites in their ranking algorithms, which encouraged companies to optimize their websites for mobile devices to maintain or improve your search rankings and thereby drive market revenue growth. . In addition, the increasing strategic initiatives of the companies contribute to the growth of the market revenue. For example, on October 21, 2023, Google announced that the end of the shift to mobile indexing aligns with the growing prevalence of mobile search among users. This means that Google prioritizes mobile versions when crawling pages and indexing content.
The increasing number of product launches and partnerships between leading companies is contributing to the growth of market revenue. For example, on August 7, 2023, Moz launched a pioneering metric, Brand Authority, which established a scale ranging from one to 100 to measure brand strength online. This innovative metric provides business leaders and marketers with an easy means to assess the competitive landscape through a single visualization for brand comparison.
Request a free sample copy (to understand the full structure of this report [Summary + TOC]) @
However, the high cost associated with implementing and maintaining SEO strategies is a key factor hindering the market’s revenue growth. Initial implementation of comprehensive SEO strategies involves expenses related to website optimization, content creation, keyword research, and potentially engagement with specialized SEO tools or services that can be a barrier to smaller companies or startups with limited budgets.
Scope of the research
Emergen Research is offering a limited-time discount (grab a copy at a discounted price now) @
Large companies and competitive landscape
The global search engine optimization (SEO) market is fragmented with large and medium-sized market players accounting for the majority of revenue. Major players are deploying various strategies, entering into mergers and acquisitions, strategic agreements and contracts, developing, testing and introducing more effective ones in the market. Some of the major players included in the market report are:
Platform Alphabet IncMicrosoft CorporationBaidu, IncHUBSPOT INCWordStreamSemrush Holdings, IncWebFXBrightEdge Technologies, IncRank Ranger, LLCAhrefs Pte. LtdConductorLinkdexYoast BVSEOMoz, IncScreaming Frog LtdSEO BookSpyFu, IncCOGNITIVESEOMajestic.
Strategic development
On December 4, 2023, HubSpot, Inc. acquired Clearbit, a leading B2B data provider. This addition of Clearbit to HubSpot’s framework aims to integrate valuable data from third-party companies directly into HubSpot’s core system of record, solidifying HubSpot’s position as the premier source of information for go-to-market professionals . Through the unified platform, leveraging the capabilities of Clearbit and HubSpot AI, HubSpot customers can anticipate an enriched understanding of their customers and prospects, resulting in enhanced contextual insight. On August 30, 2023, BrightEdge released its latest technology, leveraging Generative Artificial Intelligence (GAI), known as BrightEdge Copilot, this innovation gives marketers hands-on experience with GAI. It allows users to create custom, SEO-optimized web page titles and descriptions more efficiently and accurately, ultimately improving performance. It establishes a realm where SEO transcends mere algorithms, emphasizing interaction and intelligence, both artificial and human.
Direct ordering can be done through this link [Exclusive Copy] @
Some key aspects of the report
The software segment accounted for the largest market share in terms of revenue in 2022. The growing demand for software as it provides tools for keyword research, website auditing, analytics and others , allowing businesses to improve their search engine rankings and generate organic traffic to their sites. which is a key factor driving revenue growth in the segment. The importance of optimizing software company content for SEO is emphasized as good SEO practices significantly improve a company’s online visibility and attract more potential customers. Keyword research tools allow businesses and SEO professionals to identify the most relevant and high-performing keywords for their content. The cloud segment accounted for the largest market share in terms of revenue in 2022. Increasing demand for cloud-based SEO tools as it offers benefits in terms of accessibility, collaboration, scalability and real-time data management, which is a key driver of the segment’s revenue growth. Cloud-based SEO software eliminates the need for extensive on-premise installations and updates, providing users with instant access to the latest features and enhancements, which as a result ensures that businesses can quickly adapt to trends in SEO and evolving algorithm changes without the delays associated with traditional software. The upgrades thus contribute to the segment’s revenue growth. The North America market accounted for the largest revenue share in 2022. The increasing prevalence of mobile devices has led search engines like Google to prioritize mobile-friendly websites, which is a factor key driving revenue growth of the market in this region. Businesses are investing more in content marketing, as a result, there is a high demand for SEO services to optimize and promote this content, which is another factor driving revenue growth in the US market. In addition, increasing product launches and partnership among leading companies in the region also contribute to the growth of the market revenue in this region. On October 17, 2023, Yoast SEO released a new update full of improvements and fixes to improve the experience. With this update, Yoast SEO reaffirms its commitment to providing cutting-edge solutions that empower users in their SEO efforts. Users are encouraged to upgrade to version 21.2 to experience the benefits of the improved sidebar and optimize their online presence effectively.
Explore the full report description + research methodology + table of contents + infographics@
Emergen Research has segmented the global Search engine optimization (SEO) market. based on component, product, deployment, platform, end use, and region:
component Outlook (Revenue, billion USD; 2019-2032) Cloud Based SoftwareKeyword Based Analytics & ReportingSocial Media Optimization (SMO) International SEO Other Services On-Page Optimization Off-Page OptimizationTechnical SEO Local SEO SEO AuditReputation ManagementCompetitor Analysis UX Focused SEO SEO Ethical SEO Practices for mobile Education and training product Outlook (Revenue, billion USD; 2019-2032) Content SEO Product Page Technical SEO SEOVoice Search SEOLocalSeo SEO Tools Powered by Ai deployment Outlook (Revenue, billion USD; 2019-2032) Size of the organization Outlook (Revenue, billion USD; 2019-2032) Large companies Small and medium-sized companies Platform Outlook (Revenue, billion USD; 2019-2032) Desktop Mobile Mobile Apps Mobile Browser Other End-use Outlook (Revenue, billion USD; 2019-2032) E-Commerce Real Estate Software Development SaaS Companies Technology Services Recreation Hospitality Healthcare Education Other Regional Outlook (Revenue, billion USD; 2019-2032) North America Europe Germany France United Kingdom Italy Spain Benelux Rest of Europe Asia Pacific China India Japan South Korea Rest of APAC Latin America Middle East and Africa Saudi ArabiaUAESouth AfricaTurkeyRest of MEA
About Emergen Research
Emergen Research is a market research and consulting firm that provides syndicated research reports, custom research reports and consulting services. Our solutions focus exclusively on your purpose to locate, target and analyze consumer behavior changes across demographics and industries and help customers make smarter business decisions. We provide market intelligence studies that ensure relevant and fact-based research across multiple industries including healthcare, touchpoints, chemicals, types and energy.
Contact with us:
Eric Lee
Specialist in corporate sales
Popup Search | Website:
Hotline: +1 (604) 757-9756
E-mail: sales@emergenresearch.com
Explore our blogs and stats section: knowledges
Press release: press release/market-global-search-engine-optimization
[ad_2]
Source link
