All posts in SEO News

Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that gives them a complete view of their customers; without this insight, it will be much more difficult to customize your marketing programs. Join experts from Google and Salesforce for tips on how to get the most out of your data with GA4. Sign up and attend Power your…

Microsoft has unveiled new AI and data tools to bring retailers into the modern digital age. The new offerings expand Microsoft’s existing retail industry cloud platform. They use Copilot, Microsoft’s latest AI assistant that uses generative models like the advanced GPT-4 system to improve productivity. Personalization using Microsoft AI Microsoft has added Copilot templates to its Cloud for Retail platform, integrating OpenAI’s generative AI capabilities into Azure. These new tools are intended to help retailers…

Microsoft launches a new AI-based solution that automatically generates banner ads in seconds. Retail Media Creative Studio will be available in preview on Microsoft’s retail media platform later this month. Why we care This solution has the potential to minimize back-and-forth between creative and media teams during editing tasks, freeing up time to increase investment in strategic activities such as audience analytics to improve the effectiveness of optimization. How it works. Retail Media Creative Studio…

Google AutoFill provides search suggestions as you type in the query box or Chrome’s address bar. Suggestions are based on the search volume of each query, making autocomplete a useful research tool for identifying popular terms on a topic. Autocomplete can predict search paths because target customers are more likely to select one of the suggestions instead of their own words or phrases. Several tools can export autocomplete keyword suggestions from Google, Bing, YouTube and…

Microsoft announces the launch of its Retail Media Creative Studio, a platform designed to support the creation of digital advertising content for retailers. The new platform leverages generative AI to enable simple and personalized banner ad creation in seconds. The launch comes as retail media is predicted to become a $100 billion industry by 2026. Retail Media Creative Studio: features and impact Integrated with Microsoft’s PromoteIQ retail media platform, the Retail Media Creative Studio is…

TikTok claims non-skippable video ads can make it difficult to engage in a new report. According to the study, consumers are more likely to watch and engage with brand-sponsored videos when they have control over their experience. Why we care Engaging ads are essential for brand awareness, visibility and conversions. If non-skippable ads reduce engagement, it may be more effective to experiment with skippable ads to improve the viewer experience and improve campaign performance. The…

Emerging research The increasing use of mobile devices for web searching is one of the major factors driving the revenue growth of the search engine optimization (SEO) market. Vancouver, Jan. 10, 2024 (GLOBE NEWSWIRE) — The global Search engine optimization (SEO) market. The size was USD 68.27 billion by 2022 and is expected to register a revenue CAGR of 8.7% during the forecast period, according to the latest analysis by Emergen Research. Increasing use of…

Optimizing for EEAT is challenging because these signals are highly dependent on external validation. Simply proclaiming your own experience and confidence is not enough. What other sites say about you carries more weight. This explains the long history of link building in SEO. Links are still important for quantifying EEAT. But accumulating links just for quantity won’t do much for your brand. The key questions are: What links does Google consider to be authorized endorsements?…

Google is changing the Google Assistant, removing and changing dozens of features that some of you may have grown accustomed to. Google said these changes are intended to “focus on quality and reliability,” adding that it will “ultimately make it easier to use Assistant on all devices,” the company said. he wrote. With these changes, so has Google fired in hundreds of employees who worked on Google Assistant. It makes you wonder if AI will…

Google has been battling site name issues since it launched the site name feature in October 2022 for mobile and then site names for desktop results in March 2023. Danny Sullivan, the ‘Google search link, responded to my complaints about the site name issues, saying the site. is doing everything right and that Google will investigate what it can do to fix these problems. Note that this is in addition to internal pages that are…