Microsoft launches a new AI-based solution that automatically generates banner ads in seconds.
Retail Media Creative Studio will be available in preview on Microsoft’s retail media platform later this month.
Why we care This solution has the potential to minimize back-and-forth between creative and media teams during editing tasks, freeing up time to increase investment in strategic activities such as audience analytics to improve the effectiveness of optimization.
How it works. Retail Media Creative Studio allows advertisers to generate banner ads in seconds by simply entering a product’s URL. Generative AI tools ensure that these ad messages conform to each retailer’s style guide, streamlining the process and minimizing the need for manual resizing or frequent adjustments.
review The review process in Retail Media Creative Studio ensures that retailers have the final say before ads go live. The platform also allows multiple company departments to jointly review and approve the same set of banner creatives, making it easier for advertisers to launch campaigns faster.
Automated optimization. Once the banner ad campaign is published, Microsoft Retail Media uses AI algorithms for in-flight optimization, selecting the most effective banner creative based on key metrics such as click-through rates and sales conversions. This eliminates the need for time-consuming A/B testing and can increase revenue.
featured. Advertisers can use Retail Media Creative Studio to:
Transform a simple product photo into a lifestyle image with a simple message like “put this couch into a cozy living room.” Generate custom headline options using your favorite words and phrases. Crop and clean any unwanted background or words in an image with a single click. Modify all elements of the banner, from images to headlines.
What Microsoft says. Lynne Kjolso, vice president of Global Partner and Retail Media, Microsoft Advertising, said in a statement:
“Our goal is to unlock powerful generative AI offerings to transform the retail business through personalization, efficiency and monetization.” “From simplifying campaign creation to generating campaign insights, our vision is to harness the power of generative AI to deliver a more personalized shopping experience for retailers’ consumers and ultimately improve campaign performance and program revenue.”
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deep dive Read Microsoft’s announcement in full for more information.
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