Microsoft has unveiled new AI and data tools to bring retailers into the modern digital age.
The new offerings expand Microsoft’s existing retail industry cloud platform. They use Copilot, Microsoft’s latest AI assistant that uses generative models like the advanced GPT-4 system to improve productivity.
Personalization using Microsoft AI
Microsoft has added Copilot templates to its Cloud for Retail platform, integrating OpenAI’s generative AI capabilities into Azure.
These new tools are intended to help retailers provide more personalized and personalized shopping experiences for their customers, similar to having a dedicated personal shopper.
The goal is to meet the expectations of today’s consumers, who increasingly want more personalized interactions when shopping online or in stores.
By offering personalized product recommendations and offers, retailers can encourage shoppers to add more items to their carts.
Copilot templates leverage generative AI to dynamically generate unique content for each customer, helping retailers build stronger relationships and increase sales through more personalized shopping journeys.
Retail Associate Support
Microsoft is previewing new tools to help retail workers be more productive.
The tools are designed to help sales associates and other store employees quickly access information while helping customers. An example is an AI assistant that allows workers to ask questions in natural conversational language on their mobile devices and get relevant data.
Microsoft says it’s developing these AI retail tools because there’s a demand from retail employees for more digital technologies that can streamline their daily workflows.
Data insights with Microsoft Fabric
Microsoft is addressing the problem of scattered and inconsistent retail data by providing new tools on its Microsoft Fabric platform.
This includes a standard data structure for the retail industry, a way to connect e-commerce systems, and pre-built templates for analytics, such as finding out which items customers tend to buy together.
The idea is to help retailers and brands unite their data sources and get insights from AI more easily.
Marketing improvements with generative AI
Microsoft is integrating its Copilot AI into Dynamics 365 Customer Insights, its marketing analytics platform, to help with campaign creation. AI can help generate project ideas and recommend content for campaigns.
Microsoft launched a new Creative Studio feature on its Retail Media advertising platform that uses AI. This tool helps retail advertisers quickly create and customize banner ads to improve campaign results and target ads to specific audiences.
Summary
With new Microsoft technologies, stores can improve customer shopping experiences, make retail jobs easier for workers, and leverage data to help executives make important decisions.
A study conducted for Microsoft shows that retail businesses are seeing huge benefits from the use of AI, highlighting the vitality of these technologies in retail.
Featured image: Photo For Everything/Shutterstock
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