Customer expectations are higher than ever. They expect companies to know who they are and what they need. That’s why marketers should have a data strategy that gives them a complete view of their customers; without this insight, it will be much more difficult to customize your marketing programs.
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About the author
Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of publishing/content marketing experience, Cynthia’s experience spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia is from Queens, NY and earned her BA and MBA from the University of St. John.
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