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The Top 5 Roles of SEO in Successful Digital Marketing

Reading time: 3 minutes SEO or search engine optimization is an integral part of a company’s digital marketing approach. It helps the business to optimize the search results to get more traffic to the business or the business website. So with the rise of digital marketing, people understand the importance of SEO in digital marketing. So, if you are new to the idea of ​​digital marketing, in this situation, it is a modern marketing method…

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YouTube and Facebook at the top, TikTok growing

YouTube and Facebook at the top, TikTok growing

A recent survey of the Pew Research Center found that YouTube and Facebook remain the most used social media platforms among US adults. At the same time, the survey showed substantial increases in the number of TikTok users. According to the survey, YouTube and Facebook are the most used online platforms among American adults, with 83% i 68% usage rates, respectively. About 50% of US adults use Instagram. Other platforms like Pinterest, TikTok, LinkedIn, WhatsApp…

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Google Ads investigates payment methods and credit card errors

Google Ads investigates payment methods and credit card errors

Google Ads is investigating issues related to payments and credit cards. Users experiencing these issues are unable to update their payment methods or credit card information at this time. Why we care If these issues affect your campaign, rest assured that the problem lies with Google Ads and that they are actively working to resolve it. first discovered The bug was first flagged by marketing consultant Lior Krolewicz, who uploaded a preview clip to his…

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Little change in Microsoft Bing's search market share

Little change in Microsoft Bing’s search market share

Microsoft Bing managed to steal a small portion of Google’s search market share over the past year in the US, let alone globally. But make no mistake: Google is still the dominant search engine. That’s despite the launch of the new Bing, powered by ChatGPT designed for search, a year ago, which many believed could ignite a real contender to challenge Google. Instead, the search market remains essentially status quo. Why we care When Microsoft…

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The Basics of Digital Marketing for Small Business: A Complete Guide by John Lawton of Minneapolis

The Basics of Digital Marketing for Small Business: A Complete Guide by John Lawton of Minneapolis

In today’s fast-paced digital world, small businesses are increasingly harnessing the power of digital marketing to expand their reach, improve brand visibility, and drive growth. With a plethora of tools and platforms at your disposal, effectively navigating the digital marketing landscape can seem daunting. Minneapolis-based John Lawton, a seasoned business professional, explains how focusing on three key strategies: search engine optimization (SEO), email marketing, and content marketing will enable small businesses to engage effectively your…

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Google is investigating a confusing ad text bug affecting ad campaigns

Google is investigating a confusing ad text bug affecting ad campaigns

Google Ads is investigating error messages related to “confusing ad text” and other content quality tags. Although affected users can still access the platform, they will experience error messages, high latency, or other unexpected behavior. Why we care If your campaign is affected by these issues, please be assured that the problem is with Google Ads and that the platform is actively working on a solution as a top priority. Error message. Google Ads and…

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Local SEO website optimization.

How to Integrate Local SEO into a Website – Rocks Digital

Getting your website to perform in local search is essential for businesses looking to capture the attention of customers. With the support of a top-notch local SEO service, you can fine-tune your online presence and attract regional audiences. There are many things you can do to give your site a boost, from mastering meta tag best practices to creating local pages. But what should you focus on to increase your website’s local reach? Local SEO…

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3 Ways Search Marketers Can Prepare for the Big Cookie Crumble

3 Ways Search Marketers Can Prepare for the Big Cookie Crumble

The big cookie drop of 2024 officially began in January with Google’s initial release of Tracking Protection for Chrome users. Any PPC marketer caught off guard by this either hasn’t been paying attention to the signals for several years or hasn’t put the pieces together to create a cohesive strategy in response, or both. As an agency marketer, I’ve been in a position to help dozens of brands formulate an approach to life after third-party…

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How to Build a $10 Million SEO Agency

Jon and Zach Ball in 2011 What does it take to build a $10 million agency? Let’s break it down. A $10 million agency generates an average of $833,000 in monthly revenue. Page One Power does link building i content. Their average customer is $7,500 a month. That means we need 111 customers to clear $833,000 per month. Because this is the SEO industry, we lose about 5% of our business every month because clients…

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Google's case study reveals the evolution of Search Console via API

Google’s case study reveals the evolution of Search Console via API

Google’s new case study shows how Search Console APIs allow data to be reviewed and manipulated within a CMS or proprietary SEO dashboard. Although the article is a case study, a call to action at the end of the article reveals how Google uses APIs to transform the search console from a SaaS to a stream of data that can be manipulated in the GUI of your choice. Application Programming Interface (API) API is a…

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