Google Ads is investigating error messages related to “confusing ad text” and other content quality tags.
Although affected users can still access the platform, they will experience error messages, high latency, or other unexpected behavior.
Why we care If your campaign is affected by these issues, please be assured that the problem is with Google Ads and that the platform is actively working on a solution as a top priority.
Error message. Google Ads and SEO specialist Adriaan Dekker shared a screenshot of the confusing text error message X:
Delays Google is experiencing a backlog of self-service appeals related to confusing ad text and other content quality tag error messages. A statement confirms that staff are actively working to resolve these issues as a priority.
When will the problem be solved? Google confirmed that it will provide “more information shortly.” However, the exact time and date has not been specified.
What Google says. If you’re an advertiser affected by this error and have time-consuming campaigns, Google suggests taking specific steps until the issue is resolved:
“The only known workaround at this time is for an advertiser to upload new assets / edit existing assets to replace those that are currently tagged. For example, the text asset with the ‘Buy this now’ obfuscated text tag is could edit to ‘Buy this today’ and the new resource will not be tagged.”
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deep dive read google’ announcement in full for more information.
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