Google’s new case study shows how Search Console APIs allow data to be reviewed and manipulated within a CMS or proprietary SEO dashboard. Although the article is a case study, a call to action at the end of the article reveals how Google uses APIs to transform the search console from a SaaS to a stream of data that can be manipulated in the GUI of your choice.
Application Programming Interface (API)
API is a widely used technology that acts as a bridge between two applications allowing one to manipulate the other. Its use is everywhere, especially in WordPress, where an API can allow a plugin to access and manipulate website information contained in the database.
Wix case study
The partnership between Google and Wix embedded Google’s Search Console APIs within the Wix dashboard, streamlining the SEO process for millions of Wix users worldwide.
Users benefit from easily accessing useful Google Search Console information and functionality within the familiar Wix dashboard, maintaining a unified experience within Wix without having to learn a different user interface.
Implementation and benefits for the user
Wix’s integration strategy focused on leveraging Google’s APIs to enhance its own SEO tools that users are already familiar with. The process involved choosing and integrating Google-specific functionality that complements Wix’s user interface (dashboard UI), resulting in a more intuitive experience of Google’s search console features.
The case study reports that users who integrated the Search Console APIs experienced an average increase in traffic of 15% over the course of a year.
E-commerce sites experienced a 24% increase in gross product value compared to similar Wix e-commerce sites that did not use Search Console API integrations.
According to the case study:
“To date, over 2 million Wix sites have connected their Search Console account and submitted a sitemap to Google using the new integration. They also regularly use the new features, such as site inspection reports and analytics to troubleshoot indexing errors, fix them, and gain insight into resulting performance changes.”
APIs enable Search Console to evolve
The successful integration of Google APIs into the Wix platform demonstrates the value of partnerships between Google and companies that offer content management systems, including web hosts that develop their own point-and-click-based web builders in WordPress.
But another goal of the case study is to show how internal SEO tools and dashboards can integrate Google Search Console functionalities by using APIs.
It’s not until the end of the case study that Google makes a discreet call to action by asking organizations to contact them via a web form or Twitter.
The article says:
“If you are a CMS and are interested in collaborating with us, please get in touch using this form or through our social networks.”
The call to action shows how the API is changing the way Google Search Console data is accessed and points to a trend where it’s less about logging into the Search Console to view the data in the Google user interface.
The APIs already allow you to import data from the search console into Screaming Frog to combine with crawl data, and of course there are WordPress plugins that can use it as well. Wix’s case study showcases a new application that shows the flexibility of how search console data can be used in the future beyond how it’s currently accessed.
Read Google’s Wix case study:
Featured image by Shutterstock/Catalyst Labs
[ad_2]
Source link
