Getting your website to perform in local search is essential for businesses looking to capture the attention of customers. With the support of a top-notch local SEO service, you can fine-tune your online presence and attract regional audiences. There are many things you can do to give your site a boost, from mastering meta tag best practices to creating local pages. But what should you focus on to increase your website’s local reach?
Local SEO tips to create an optimized website
Apply the following website optimization techniques and see how they influence your search engine results. With these simple steps you can significantly improve both Google Maps and Local Pack locations.
Create optimized page titles and headings
Create SEO friendly page titles, H1 tags, H2 tags and meta descriptions with a focus on local SEO. In practice, this approach means adding the location to each of these sections and within the opening paragraph, while including the main keyword. For example, a title like “Florida’s Best Local Full Service Movers” combines location and service keywords, encouraging searchers to visit the website.
Create effective landing pages
SEO optimized location pages are important for local businesses as they provide a dedicated landing page with crucial information. Inside the page include name, address and phone number, office hours, directions and concise descriptions of major services. Browse for it location page for example.
Develop city pages for long tail keywords
City pages aim to reach nearby areas where the company does not have a physical office. By creating detailed pages that highlight key services, the website can attract visitors through long-tail keyword searches. For example, a search for “wrongful death attorney in Allen” might take a user directly to the corresponding city page for a McKinney attorney (like this city page). Without a dedicated city page, potential customers may not notice this nearby business.
Enhance service pages with supporting content
Supporting content enhances a service page and provides visitors with useful information. From a local SEO perspective, a comprehensive service page should seamlessly integrate location with targeted keywords and informative content. Effective pages typically include a description of business services, an FAQ section, and a call to action. You can browse our service pages for a good example.
Implement off-page listing management to get more traffic
List management may be an off-page strategy, but it’s still effective at capturing local traffic and driving it back to your website. Using high-quality listing distribution services, your business can see its listings distributed to major directories. A site like Judy’s Book is a great example, as other directories rely on this platform, so being listed there amplifies a company’s data even more.
Top-notch local SEO services for businesses
When you’re not sure if your website is delivering the traffic and conversions you want, talk to our local SEO team. We optimize websites for local searches and provide placements for local businesses at the top of search results. Call Rocks Digital at (214) 989-7549 or request an SEO evaluation today.
Lissa Duty
Lissa Duty is a social media coach, author, speaker and trainer. 20 years of experience in marketing, administration and management working to grow your business.
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