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Instagram started testing two new features for brands and content creators: Background: An AI background editing tool for stories. Get Orders – Steam orders for feed and story posts. Backdrop explained. This new feature can automatically identify a main focus or allow you to choose one manually. Then remove the background and you can use the Background feature to choose a new background from a carousel of options or create one by entering a message,…

Google Ads targets businesses within their Gmail accounts and offers them free consultations. In particular, the promotion is sent through pop-up notifications rather than emails, so the message feels less like an ad, possibly increasing the chances of conversions. Why we care Requiring businesses to interact directly with Google Ads, especially when they already have an advertising agency, can create confusion for the business and undermine the agency’s ability to perform effectively. Pop-up notifications. The…

OpenAI’s ChatGPT has proven to be a game-changing tool for SEO professionals. As Google has indicated a greater willingness to allow AI-generated content to be ranked, and OpenAI has released new versions of GPT for enterprise use, the use cases have only expanded exponentially. In January 2024, another monumental change occurred when OpenAI declared the GPT store open for business. ChatGPT Plus users and those with access to the Team and Company plans can explore…

This year’s Super Bowl LVIII saw a record attendance 123.4 million viewers. The Kansas City Chiefs beat the San Francisco 49ers in a thrilling game by a final score of 25-22. But beyond the game itself, another competition was taking place: to determine which of the 59 ads that aired was the most effective ad. Analyzing ad effectiveness is a complex task that requires looking beyond viewer numbers to metrics that measure real business results….

How Google is killing independent sites like ours from HouseFresh talks about a constant complaint from smaller publishers and site owners about how larger publishers and site owners consistently outrank them in Google Search. The irony here is that the story is being overtaken by Reddit, no joke. Google ranks Reddit above HouseFresh. Here is a screenshot for a search [Google is killing independent sites] where Reddit, a hugely popular forum, is beating out the…

According to a new Zyppy SEO correlation study, websites that used first-person pronouns, first-hand experience, and a cookie consent banner were more likely to see positive visibility gains during Google updates. Meanwhile, fixed footer ads and fixed video ads were two features that were likely to negatively impact websites. Why we care Credibility and expertise are becoming increasingly important elements of SEO in my opinion. As Cyrus Shepherd’s analysis brilliantly put it, “everything in SEO…

According to a new Zyppy SEO correlation study, websites that used first-person pronouns, first-hand experience, and a cookie consent banner were more likely to see positive visibility gains during Google updates. Meanwhile, fixed footer ads and fixed video ads were two features that were likely to negatively impact websites. Why we care Credibility and expertise are becoming increasingly important elements of SEO in my opinion. As Cyrus Shepherd’s analysis brilliantly put it, “everything in SEO…

Google responded to a small publisher whose article offered a step-by-step explanation of how large corporate publishers are manipulating Google’s review system algorithm and getting away with it, demonstrating what appears to be bias towards the big brands which negatively affects small independent publishers. Google HouseFresh Algorithm Exposure The story begins with a post titled How Google Is Killing Indie Sites Like Ours published on the HouseFresh website. It posted what it claimed was evidence…

Finally, Google Ads resolved the “Confused Ad Text” and other Content Quality Tag errors for “the vast majority of affected users.” For those still affected by the error messages, which have been ongoing for the past 14 days, the platform confirmed that it would continue to work to restore service. appeals. The backlog of self-service appeals related to “Confused Ad Text” and other content quality tags has now reduced to normal levels, so if you…

YouTube Analytics now tells content creators which shorts, VODs, and Lives are performing the best. Why we care Brands and marketers can use this data to make informed decisions about how to optimize their monetization strategies more effectively based on past success. Get the daily search newsletter marketers trust. Business email address Subscribe Processing… Check the terms. deep dive Check out the ones on YouTube announcement in full for more information. [ad_2] Source link