Instagram started testing two new features for brands and content creators:
Background: An AI background editing tool for stories. Get Orders – Steam orders for feed and story posts.
Backdrop explained. This new feature can automatically identify a main focus or allow you to choose one manually. Then remove the background and you can use the Background feature to choose a new background from a carousel of options or create one by entering a message, such as the “National Park” ad shown in the screenshot following screen:
When you share the story, the message becomes a sticker that others can use.
Starting. Lindsey Gamble, Associate Director of Influencer Innovation at Mavrck, shared a screenshot at threads to show where the new background feature is on Instagram. Under the stickers menu, it appears between “Add your own” and “Add your templates”:
In-stream orders. The “Get Orders” sticker, which was first branded on Threads by Satiné’s co-founder Ahmed Ghanem, allows content creators and brands to create a product, link it to their story, and receive orders directly. This presents a potential avenue for generating orders through Instagram content without the need to set up an Instagram store.
Ghanem shared a screenshot of the Get Orders sticker below:
Why we care. With the background feature, marketers can try different backgrounds until they find the perfect one for their ads. Meanwhile, the “Get Orders” feature is a simple and free way to increase sales.
deep dive. Read our guide to creating effective Instagram ad creatives to learn more.
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