Google Ads targets businesses within their Gmail accounts and offers them free consultations.
In particular, the promotion is sent through pop-up notifications rather than emails, so the message feels less like an ad, possibly increasing the chances of conversions.
Why we care Requiring businesses to interact directly with Google Ads, especially when they already have an advertising agency, can create confusion for the business and undermine the agency’s ability to perform effectively.
Pop-up notifications. The pop-up message says:
“Get a free 1-on-1 consultation with a Google Ads expert – you don’t have to start on your own. Let our experts help you define your strategy, budget and keywords.”
Businesses can choose to respond by clicking “No Thanks” or “Schedule” to arrange a free consultation meeting.
first discovered. Google Ads pop-up notifications inside Gmail were first flagged by Anthony Higman, CEO of the online advertising agency. acquireactivated X. He wrote:
“Wow, just wow. A customer just sent me this screenshot of a popup in his Gmail account about setting up a query for Google Ads. IN HIS GMAIL ACCOUNT!!!! So that this just happened.”
HIgman then shared a screenshot of the notification:
reaction Melissa Mackey, director of paid search at Compound Growth Marketing, also reported seeing the pop-up notification to her clients. she wrote X:
“We were zooming in with a client last week and he was searching for something on Google and his Google Ads account stats were at the top of the SERP… this client is search savvy, so in this case is fine but i don’t like it this pops up for any random customer just brings more questions/confusion.
deep dive. To learn more, read our report on why advertisers think Google Ads support is at an all-time low.
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