All posts in SEO News

Google is investigating a Local Services Ads bug that causes businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform began testing branded local service ads (LSAs) called Direct Business Search. This new ad type allows brands to appear in search results when someone directly searches for a brand or business. Google has clarified that through direct business search, only your business should appear in search results…

The topic of removing, updating or blocking old content from Google is not new and we have covered it countless times. I saw Google’s John Mueller comment on it again, this time Redditsaying, it’s up to you to decide which of your old content is useful and useful; it’s not Google’s responsibility to decide. John wrote, “There is no upper/lower word count limit or goal” so it’s not about word count and he said it…

Search engine optimization (SEO) includes identifying your audience, creating a landing page, and using keywords so existing and new fans can find you in a few clicks. for Lauren Davis of Disc Creators Blog Getting your music out into the world is one thing, but getting people to notice you is no small task. Fortunately, there are many tools that can help interested listeners find you. SEO, or search engine optimization, is one of the…

LinkedIn published new guidance detailing steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the handbook offers advice on how to meet the demand for personalized ad experiences in a cookie-free world. Why we care As the abandonment of third-party cookies approaches, LinkedIn’s insights can be valuable in guiding approaches, but it is important to note that advice is published with…

It’s getting harder and harder to find Google Search results that don’t include Search Generative Experience (SGE) results. Across three industries (education, B2B technology and e-commerce), SGE appeared in 98% of queries in the last 30 days. Additionally, SGE appears to have been activated in three new countries: Romania, Poland, and Turkey, although Google has yet to announce this expansion. These findings (and more below) come from enterprise SEO platform BrightEdge and its Generative Analyzer,…

Google announced an agreement with Reddit to access all of its content in real time so that Google can display even more content from Reddit than it already does and to access all of its content for training models. The agreement between Google and Reddit is explicit that this will result in greater visibility of Reddit discussions in various Google products, which may include various search surfaces in a variety of topics and contexts. Google’s…

Many people are convinced that Google shows a preference for big brands and ranks low-quality content, which many believe has gotten progressively worse. Maybe it’s not a matter of perception, something is going on, almost everyone has an anecdote of poor quality search results. The possible reasons for this are truly amazing. Google has shown favoritism in the past This is not the first time that Google’s search engine results pages (SERPs) have shown a…

Google announced the release of version 16 of the Google Ads API. To take advantage of some of its features, you’ll need to update your libraries and client code. Check out the updated client libraries and code samples, which will be released next week. Why we care The updated version of Google Ads offers a number of new tools and capabilities to help you better monitor campaign performance, so you can make data-driven decisions to…

Instagram is expanding its Creator Marketplace, with the goal of making it easier for brands to discover creators for partnership ads. The platform will begin inviting creators and brands based in Canada, Australia, New Zealand, the United Kingdom, Japan, India, and Brazil to join the Creator Marketplace in the coming weeks. Chinese export brands will also be invited to connect with creators based in countries outside of China. Why we care. Instagram’s Creator Marketplace can…

Google is rolling out a new AI feature in the Chrome web browser that can help you compose written content. The Help Me Write tool, announced last month and launch this week, help craft everything from online reviews to inquiries to classifieds. Daily writing just got easier Using Google’s Gemini model, Help Me Write generates text based on the context of the website you’re browsing and the text field you’re typing in. For example, when…