Google announced an agreement with Reddit to access all of its content in real time so that Google can display even more content from Reddit than it already does and to access all of its content for training models.
The agreement between Google and Reddit is explicit that this will result in greater visibility of Reddit discussions in various Google products, which may include various search surfaces in a variety of topics and contexts.
Google’s access to a wider range of Reddit content in a structured format will enable language models to understand human conversations and writing styles. AI is increasingly being used in search, so this could affect how content is understood and ranked in Google search.
Reddit gets access to Google’s Vertex AI platform to improve search and build other “capabilities” into it. The deal is reported which is worth $60 million a year to Reddit.
Reddit, Google Search and AI
Reddit has become a popular destination for people to have discussions about virtually any topic, making it such a popular destination for people looking for information that searchers add the word “Reddit” to searches for display content directly from Reddit and avoid Google search results.
Conversations on Reddit are also useful for training large language models due to the diversity of content topics, as a deep source of conversational data written in multiple forms of writing.
Reddit Structured Content
The content on the web is said to be unstructured data. Machines need to process unstructured data to remove irrelevant bits like navigation and extract the main content. It should also make sense of the upvoted and downvoted content.
However, structured data is data that is already ordered into its component parts, so there is no ambiguity about the data.
Google now has access to all this data in real time and in a structured format that will make it easier for Google to make sense of the information and use it more efficiently, with what Google describes as “enhanced signals” that will help Google. to display it in more useful ways.
Google’s ad and Reddit state that one of Google’s intentions is to show more content from Reddit.
Google explained how they will use the content:
“Over the years, we’ve seen people increasingly use Google to find useful content on Reddit for product recommendations, travel tips and more. We know people find this information useful, so we’re developing ways to make Google products even easier to access. This partnership will facilitate more content views of Reddit information that will make our products more useful to our users and make it easier to participate in Reddit communities and conversations.”
Another component of the deal mentioned by Google and Reddit is that the partnership will help people participate in Reddit conversations.
Reddit published:
“Our work with Google will make it easier for people to find, discover and participate in the Reddit content and communities that are most relevant to them.”
Read Google’s announcement:
An expanded collaboration with Reddit
Featured image by Shutterstock/Jemastock
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