Google is rolling out a new AI feature in the Chrome web browser that can help you compose written content.
The Help Me Write tool, announced last month and launch this week, help craft everything from online reviews to inquiries to classifieds.
Daily writing just got easier
Using Google’s Gemini model, Help Me Write generates text based on the context of the website you’re browsing and the text field you’re typing in.
For example, when selling an item online, Help Me Write can take a short product description and expand it into a detailed, polished post.
Google claims in an ad:
“The tool will understand the context of the web page you’re on to suggest relevant content.
For example, if you’re writing a review for a pair of running shoes, Chrome will extract key features from the product page that support your recommendation to make it more valuable to potential buyers.”
Examples of Help me write in action
To demonstrate how Help Me Write works, Google has provided the following examples.
Example 1
When prompted to “Move to a smaller place to sell a deep fryer for $50,” the tool generated a post that read in part: “I moved to a smaller place and won’t have room for my fryer. It’s in good shape and works great. I’m selling it for $50.”
Example two
Given the message “plane lands at 9: please check in early,” he wrote a hotel query: “My flight is scheduled to arrive at 9 am and I would like to check in as soon as possible. Is there any way I can check in early?”
Example three
For the request “write a request to return a defective bicycle helmet that has a line crack even though it is not listed as covered under the product warranty,” Help Me Write suggested: “M “I would like to return a bicycle helmet that I recently purchased. The helmet developed a crack along the line where the helmet joins. This crack was not caused by impact or other damage…”
How to turn on “Help me write”
To enable Help Me Write, Chrome users can navigate to the “Experimental AI” section of their browser settings.
This feature, built into the latest Chrome M122 update, is now available to English-language users in the United States on Mac and Windows computers.
You can turn the feature off and on at any time.
FAQ
How does the Help Me Write AI feature in the Chrome browser help generate content?
The Help Me Write AI feature in the Chrome browser is designed to help users compose written content using contextual cues. Here’s how it supports content generation:
Contextual Recognition Capability: Generates suggestions based on the context of the website and the specific text field the user is interacting with. Improved productivity: For various writing tasks, such as crafting online reviews, queries, and classified ads, improve composition by expanding short descriptions into more detailed posts. Quality content: Extracting product or service details from a web page helps create more informative and valuable content for potential readers or buyers.
Can marketers take advantage of Help Me Write to create online listings and ads?
Yes, marketers can use the Help Me Write AI feature to improve online ads and listings. The tool is beneficial for:
Improving Product Descriptions: You can expand short descriptions into detailed and detailed listings that could attract more engagement and potential sales. Targeted content creation: As AI understands the context of the web page, it can tailor content that aligns with marketing goals and audience interests. Improved communication: AI’s ability to suggest text for customer inquiries and other forms of communication can help streamline marketing efforts.
What are the requirements to access Chrome’s “Help me write” feature?
To access the Help Me Write feature, users must:
Please upgrade to the latest version of Chrome (Chrome M122). Go to the “Experimental AI” section in your Chrome browser settings to enable the feature. Be located in the United States and use an English version of Chrome on a Mac or Windows computer.
Note that users also have the flexibility to turn the feature on and off as needed.
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