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Reddit named Jyoti Vaidee as its first vice president of ad product, a newly created role that oversees the platform’s monetization engine. Vaidee joins from Google, where he spent more than 11 years leading ad and monetization products, most recently as product manager for Google’s display ads business. He also worked at Microsoft on Xbox and Outlook. The new role underscores Reddit’s focus on scaling its ad business globally following its March IPO. Why we…

OpenAI managed to steal Google’s attention in the weeks leading up to Google’s biggest event of the year (Google I/O). When the big announcement came there, all they had to show was a slightly better language model than the previous one with the “magic” part not even in Alpha testing. OpenAI may have made users feel like a mom getting a vacuum cleaner for Mother’s Day, but it sure managed to minimize press attention for…

AI Overviews is rolling out to all US searchers on Google Search, making AI Overviews available to hundreds of millions of searchers next week, Liz Reid, the company’s new head of search, announced at Google I/O. AI overviews will be rolling out to more countries soon and will be available to more than a billion users by the end of the year. Hema Budaraju, Senior Director of Product, Search Generative Experience, Google, told us that…

Photo by Igor Omilaev on Unsplash In today’s digital landscape, staying ahead in the competitive field of search engine optimization (SEO) requires more than keyword research and content optimization. Enter artificial intelligence (AI), the revolutionary force reshaping SEO strategies as we know them. In this comprehensive guide, we delve into the transformative impact of AI on SEO practices, uncovering the game-changing potential that AI technologies bring to businesses striving to dominate search engine rankings. In…

Google is adding new AI-powered search features to Google Search and Google Search Labs, as well as rolling out AI Overviews to US searchers this week. New AI-powered features include the ability to adjust general AI features, multi-step reasoning capabilities, planning capabilities, AI-organized search results, and a new Google Lens video question feature. New capabilities require users to register. Tweaking the AI ​​overview Coming to Search Labs is the ability to adjust AI overviews to…

Google Search is about to change fundamentally, for better or for worse. To align with Alphabet-owned Google’s big AI vision and spurred by competition from AI startups like ChatGPT, the company’s core product is being retooled, made more personalized and it is summed up much more by the AI. At Google’s annual I/O Developer Conference in Mountain View, Calif., today, Liz Reid showed off those changes, marking the start of her tenure as the new…

At its annual I/O developer conference, Google unveiled plans to bring generative AI directly into Google Search. Additionally, Google announced an expansion of Search Generative Experience (SGE), designed to reinvent how people discover and consume information. Upcoming updates include: Adjustable overviews to simplify language or provide more detail Multi-step reasoning to handle complex, nuanced queries Built-in planning capabilities for tasks like meal prep and vacations AI-organized search results pages to explore ideas and inspiration Query…

Unpredictable Google core updates can wreak havoc on your website traffic, making it difficult for you to keep up with the ever-changing search landscape. But what if you could future-proof your online presence and boost your search rankings, even during the most volatile algorithm changes? This in depth white paper reveals the essential technical SEO strategies you need to improve your online presence and increase your search rankings, even during the most volatile algorithm changes….

Six months ago, I covered the famous (not) “belt” comments about the changes coming to Google Search in the coming months. Well, Andy Simpson posted a recording of Danny Sullivan, the Google Search Link, making these comments and I thought it would be nice to hear them now, 6 months later. Here’s what Danny said word for word then: There is so much going on with Google in terms of ranking right now. There’s a…

A new era of custom AI models is emerging. Known as custom GPTs (pre-trained generative transformers), these tools allow SEO professionals to leverage the capabilities of language models like ChatGPT and adapt them to their unique processes and philosophies. This article covers the benefits of custom GPTs and provides a step-by-step guide to creating your own “Amazing Distance Keyword Opportunity Analyzer,” a GPT specifically designed to identify high-potential keyword opportunities that align with your website’s…