All posts in SEO News

Search engine optimization is more often referred to as SEO and is the technical term for setting up your website so that search engines like Google can understand your content well enough to prioritize it in online search results relevant Add it to search results when relevant. By working hard to ensure you rank higher in relevant searches, you’ll make it more likely that people will see your site when they search, resulting in more…

A well-designed website is the cornerstone of any digital marketing strategy. A website is a reflection of the company and can either generate new potential business or turn it away. Law firm websites are where your clients and prospects go to validate who you are, connect with you for a specific need, and learn about your firm’s services, culture, and place in the marketplace. Click here for the full video 6 simple steps to develop…

NEW YORK–(BUSINESS WIRE)–August 22, 2022– CHESTthe country’s leading professional organization serving the communications community, and the News Literacy Projectthe nation’s leading provider of informational education, has partnered to create a series of webinars exclusively for PRSA and PRSSA members. Under the title “You are as news literate as you can be”, these three sessions are designed to strengthen the effectiveness of communication professionals when advising clients, improve their ability to recognize and combat misinformation and…

When it comes to branding your home heating or plumbing service business, it can be confusing. What exactly is a brand? And it’s the same as marketing Investopedia.com (www.investopedia.com/terms/b/brand.asp) points out that “people often confuse brands with things [such as] logos, slogans or other recognizable marks. Although these terms are often used interchangeably, they are distinct. The former are marketing tools that companies often use to promote and market their products and services. When used…

The constant onslaught of Progressive Web Apps over the past few years has fundamentally altered the way people interact with websites and apps. The euphoric “there’s an app for that” frenzy of the 2010s has given way to app fatigue, making the Lightweight, heavy and responsive PWAs the preferred alternative to native apps and the potential next frontier for web and mobile apps. There’s a lot to love about progressive web apps, and they’re “progressive”…

I’ll give you some insight into the answer to the titular question: Is SEO certification worth it? It is the favorite answer of all SEO professionals. That’s right: it depends! (If not, this would be a much shorter article.) SEO certifications can be valuable if you’re new to the industry or if you’re expanding your skill set into different disciplines. But do you need a specific certification to be successful? Probably not. Certifications and courses…