The Google Creators channel has released a super introductory video on SEO and how to rank your content in Google Search. It covers four basic tips and makes it all sound so easy. The entire video is less than 4 minutes long.
Here is the video:
Here are the tips:
Tip 1: Create useful, information-rich content: Google said to keep your content clear and simple, and use headings and subheadings to help. The video mentions using the URL Inspection tool in Google Search Console to check if the page is being indexed correctly.
Tip 2: Don’t just copy content from other websites – Google will remember and may reduce the amount of value your site will bring. The video mentions the importance of external links to your site, which give Google more context to your site. To get external links, say collaborate with other creators or be a source of knowledge. He said when it comes to getting links, be creative, but don’t use link building services for a fee.
Tip 3: Check the popular search engines of your optimal audience – use this in the title and in the text, use these keywords. You can use Google Trends or the Google Ads Keyword Planner to help you.
Tip 4: Focus on value: He said that since Google is constantly evolving and the algorithm is becoming more human, make your content for readers and not just search engines.
So now you all understand SEO?
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