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Artificial intelligence is the latest in digital marketing. Only the future will show its full impact from content creation. SAN FRANCISCO, CA, December 19, 2023 /24-7PressRelease/ — Jason McDonald Consulting, a top-rated provider of expert testimonial services including SEO, Google Ads and Social Media in https://www.jasonmcdonald.org/, proudly announces new content on artificial intelligence (AI) and key digital marketing issues. The buzz around AI doesn’t necessarily change the landscape of how experts are useful in complex…

Google updated its spam policies for web search and ranking systems guidance to clarify how Google handles sites with large numbers of non-consensual explicit images and removal requests. The changes refer to the policy that specifically mentions sites that charge for the removal of negative information, but the guidance also states that they will also demote content from other sites that engage in the same pattern of behavior. Therefore, a report on one site may…

Businesses of all sizes, from startups to established companies, are constantly looking for ways to improve their online visibility, reach a wider audience, and ultimately increase their revenue. To achieve these goals, many businesses turn to digital marketing strategies and consultants, such as search engine optimization (SEO) and pay-per-click (PPC) advertising. In India, a country with a rapidly growing digital market, SEO and PPC services have become indispensable tools for businesses looking to gain a…

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a strong report from Adalytics. The investigation, which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). Google denied the allegations, but began giving advertisers the option to opt out of the SNP a week later. However, with this temporary measure set to end on 1 March 2024, Google…

There has been a lot of talk about parasitic SEO over the past few months in the SEO community. Heck, we even saw it mentioned in the notes that Danny Sullivan shared with the Google Search team. But just a heads up, Google does not use the term “SEO Parasite” internally at Google. Danny Sullivan, the Google search link, said so mastodon. When asked about the term Parasite SEO, he said, “By the way, that’s…

Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties. This integration allows your AdSense data to appear in GA4 reports and scans for more comprehensive analysis. Why we care. By combining AdSense data with GA4 metrics such as traffic sources and user behavior, advertisers benefit from more detailed information, allowing them to spot patterns and improve their ability to optimize ad revenue . Starting. If you use GA4 sub-properties or cumulative…

Adding relevant statistics, quotes, and citations can increase your content’s visibility in search engines by up to 40%, according to a recent research paper. This finding comes from a paper titled GEO: Generative Engine Optimization. It is written by researchers from Princeton, Georgia Tech, The Allen Institute of AI and IIT Delhi. What is Generative Engine Optimization (GEO). The GEO is described in the document as: “A new paradigm to help content creators improve the…

Google is making it easier to buy ads on YouTube by expanding its self-service buying system.Depending on its availability in your local market, this feature has been implemented in: YouTube Select selections: Booking products that allow eligible customers to target the top 5% of YouTube channels, targeting the most passionate audiences in a given market. YouTube Select short film lineup: Booking products that allow eligible customers to target the top 5% of YouTube’s popular shorts…

A body summary is a summary of what to include in an article. Provides information for search engine optimization, such as primary and secondary keywords and questions and answers. Abstracts help writers and editors ensure that an article addresses essential components. Generative AI streamlines content curation and improves SEO benefits by using data from organic search results from Google and other sites. Here are three AI tools to consider. Keyword statistics Keyword statistics uses artificial…

Google’s Search Generative Experience (SGE) now appears in 84% of search queries. SGE has three main variants: Opt to (68% of the time) where users must request an AI-generated response. collapsed (16%) where a truncated AI-generated response is displayed. none (15%) where no SGE is activated. Image credit: BrightEdge That’s according to new data released by enterprise SEO platform BrightEdge and its new experimental tool, BrightEdge Generative Parser. The company shared new data about the…