Google’s Search Generative Experience (SGE) now appears in 84% of search queries. SGE has three main variants:
Opt to (68% of the time) where users must request an AI-generated response.
collapsed (16%) where a truncated AI-generated response is displayed.
none (15%) where no SGE is activated.
Image credit: BrightEdge
That’s according to new data released by enterprise SEO platform BrightEdge and its new experimental tool, BrightEdge Generative Parser. The company shared new data about the most popular Google SGE content formats, the notices shown in YMYL queries, and the ways Google is experimenting with product views.
Why we care SGE is a big change to Google Search. It could cause big changes in some verticals. For search marketers, there are a lot of unknowns because Google hasn’t shared any data with us, either on the organic side or the paid side. All Google has promised is that they will “get it right”.
Content formats. Unordered listings (with bullets) appear 48% of the time and can be displayed with or without accompanying descriptions.
Another unordered list variant appears 26% of the time. This SGE format includes more detailed “breakdowns,” including expanded descriptions or interactive features within the list, BrightEdge said.
A location/local module (including maps) appears 38% of the time. Meanwhile, product viewers (for product-related searches) show up 8% of the time.
EDGE notices. Google has begun adding a variety of caveats to SGE responses. These categories include:
Age: “This could be unsafe or illegal depending on a person’s age.”
Financial: “This is not professional financial advice. It is best to consult a financial advisor regarding your particular circumstances.
Medicine: “This is for informational purposes only. This information does not constitute medical advice or diagnosis.”
Legal: “This is not legal advice. You may want to consult an attorney about this question.
Dangerous: “This could be dangerous. Consider getting professional help.”
Product views. Google is experimenting a lot in this area. BrightEdge identified five key variants of how Google displays products in SGE:
List of products with source descriptions: Products and descriptions are displayed. Users can find the source using a drop down arrow.
Exhibitions of clothing products: Clothing is highlighted with large images. The review, purchase location and price are also shown. In addition, SGE is adding “contextual commentary” on fashion trends.
Carousel grouping for multiple preferences: For when SGE shows more diverse product preferences (eg trendy and classic).
Built-in carousel grouping for clothes: This new format, presented on November 9, combines several clothing options in one full screen. It also includes images of social media platforms and pricing details.
Value cards for specific products: A simple presentation for a specific product.
Add Search Engine Land to your Google News feed. 
New in Search Engine Land
About the author
Danny Goodwin has been the editor-in-chief of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as a senior editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s Subject Matter Expert (SME) program. Also helps schedule US SMX events.
Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He was previously executive editor of Search Engine Journal (2017-2022), editor-in-chief of Momentology (2014-2016), and editor from Search. Engine Watch (from 2007 to 2014). He has spoken at numerous major search conferences and virtual events, and has brought his expertise to bear in a wide range of publications and podcasts.
[ad_2]
Source link
