Google AdSense accounts can now be linked to Google Analytics 4 (GA4) properties.
This integration allows your AdSense data to appear in GA4 reports and scans for more comprehensive analysis.
Why we care. By combining AdSense data with GA4 metrics such as traffic sources and user behavior, advertisers benefit from more detailed information, allowing them to spot patterns and improve their ability to optimize ad revenue .
Starting. If you use GA4 sub-properties or cumulative properties, you can link these properties to AdSense accounts independently of the source properties. To link a GA4 property to your AdSense account, follow these simple steps:
Sign in to your AdSense account. Click on “Account”, select “Access and Authorization”, then go to “Google Analytics Integration”. This should open the “Manage your Google Analytics links” page. Here you can: View your Analytics links. Create new links. Delete existing links. Click “+ New Link”. Select the property you want to link from the list. Click “Create a link”.
Your GA4 property should then be linked to AdSense, but it may take up to 24 hours for your GA4 account to start showing data.
Admin access. Make sure you are using an AdSense Google account login that has both “Administrator” access to your AdSense account and “Edit” permission on the GA4 property in order to link.
Get the daily search newsletter marketers trust.
deep dive. Read Google’s announcement in full for more information.
Add Search Engine Land to your Google News feed.
New in Search Engine Land
About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid search, paid social, retail networks and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book Mastering In-House SEO.
[ad_2]
Source link
