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The Belfast-based agency’s comprehensive approach to digital marketing skills development At the heart of ProfileTree’s offerings is a commitment to upskilling individuals and businesses in the art and science of digital marketing. Its training modules are designed to provide hands-on, hands-on learning experiences, covering a wide spectrum from beginner to advanced levels. Whether it’s understanding the nuances of SEO, mastering website optimization, or navigating social media marketing, ProfileTree courses are designed to meet the evolving…

Seven times since 2016, Thomson Reuters has conducted a survey on the state of small law firms in the US, and each time it found that small firms had made virtually no progress on one of their biggest challenges, which is who spend too much time in administrative tasks excluding the practice of law. As Thomson Reuters itself says, “Past editions have often been a case of ‘the more things change, the more things stay…

Firefox recently announced that it’s giving users the ability to include or not include tracking information from copied URLs, which comes after iOS 17 blocked user tracking via URLs. The push to remove tracking information from URLs seems to be gaining momentum. Where is this all going and should marketers be concerned? Could blocking URL tracking settings in the name of privacy become an industry-wide trend? Firefox ad Firefox recently announced that starting with version…

In today’s dynamic and complex environment, the task of expanding your travel or hospitality services into new markets is fraught with different challenges. The hospitality and travel industry, characterized by its close-knit community and exclusive dynamic, often poses significant obstacles to new entrants. When you introduce your platform to these markets, it’s not just about offering a new solution; it’s about understanding and integrating into an established ecosystem. This industry’s complex web of relationships, legacy…

The world of PPC management is changing faster than in years past. New automation, economic changes and developments in reporting capabilities are changing the role of a PPC agency. When I started in PPC in 2012, I spent a lot of my time making manual bid changes. A PPC agency’s work leaned more towards execution than strategy. Businesses today are looking for different support: strategic guidance, proactive recommendations, and cutting-edge tools/technology integration and guidance. Failure…

Mighty Media Solutions LLC is a full service digital marketing agency in New Hampshire dedicated to helping local businesses grow their brand within their community. Their team understands that customers want authenticity and a desire to get to know the people behind the business. These experts say it prides itself on providing exceptional service and highlighting the unique qualities of each business. The highest priority of this professional agency is to maintain its commitment to…

Competitive analysis is a critical and common initiative for PPC managers. You should monitor what offers other brands are promoting, what keywords they’re focusing on, and where their ads overlap with your ads in search results. Auction Insights in Google Ads and Microsoft Advertising offers a ready-made solution for viewing key data about competitor ads that are bidding on the same queries as you. This article explains how to view this report across ad platforms…

Reading time: 4 minutes The manufacturing landscape in the US is full of competition, regardless of niche and scale. Whether you have a small garment production house or a large chemical manufacturing company, expect tough competition along the way. However, entrepreneurs are ready to face the challenges to seize the opportunity. According to 2021 statistics, total manufacturing output in the US was $2.5 trillion, which translates to 10.70% of the total. With such large numbers…

A recent study published by Adalytics reports that Google Search Partners ads appeared on content that does not comply with its publisher policies. In accordance with Google’s publisher policies, ads are not allowed to run alongside content that: Is illegal or promotes illegal activity Infringes copyright Sells or facilitates the sale of counterfeit products Incites hatred or promotes discrimination against individuals or a group of individuals Misrepresents, distorts or hides information about the publisher It…

Email marketing remains one of the most effective channels for engaging your audience and generating conversions. But breaking through crowded inboxes is harder than ever. The definitive guide to writing and designing emails that convert lays out professional advice and best practices for optimizing your email strategy. This comprehensive white paper shares: Key principles for email design to increase open and click rates Best practices for writing compelling copy that keeps readers hooked Ways to…