Google’s John Mueller explained why some links you consider important may not be important for search rankings. He answered a question about Reddit asking why third-party link trackers don’t show an important link.
The person asked, “I have the top domain (parent company) linking to the site, but it doesn’t show up on any crawlers and I haven’t seen a noticeable increase in DA or traffic since then. They linked in a blog post. and we link to them often. Am I doing something wrong? Do I need to ask them to do something specific?”
The obvious answer is that not all link tracking tools collect all links and that Google does not use DA, a third-party metric.
But John added more, he said:
PageRank is per page, so a random page from a major domain is still a random page. da is da, and not Google. if it’s from your parent company, maybe they have a more persistent page they could use. no tool that displays links is ever complete. trying to understand how links like this work is fine, but don’t focus too much on the links.
Discussion in the forum a Reddit.
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