Facebook has started archiving the link history of all users worldwide on both Android and iOS devices.
Although users have the option to opt out, the feature is enabled by default, allowing Meta to use the collected data for targeted advertising.
Why we care As the digital marketing industry moves toward a cookie-free future and stricter privacy laws, targeted advertising, while effective, faces uncertainties. Facebook’s new feature could prove to be a loophole for marketers looking to reach high-value consumers, but the fix could be temporary.
accessibility This feature is being rolled out and may not be available in your location at this time. Meta has not yet provided a specific timeline for the launch of the link history archive option, but has confirmed that it will be extended to all mobile users globally.
As of now, this feature is mobile-only and not available on PC.
How it works. Link history is a feature that keeps track of the websites you’ve visited in the Facebook mobile browser over the past 30 days. If enabled, it stores the links you’ve tapped within the Facebook mobile browser during this time. It’s important to note that links visited in Messenger chats are not included in your link history.
How to disable link history. To disable this feature, follow these steps:
Select any link in the Facebook app to launch the Facebook mobile browser. Click the three dots in the lower right corner, then select Browser Settings. To enable link history, turn on the switch next to “Allow link history” and confirm by tapping “Allow”. To disable link history, toggle the switch next to “Allow link history” and confirm by tapping “Disallow.”
What Facebook says. A Facebook spokesperson said:
“You can choose to turn link history on or off at any time. When you turn off link history, we will immediately delete your link history and you will no longer be able to see any links you have visited. Additionally, we will not save the your link history nor will we use it to improve your ads through Meta technologies.” “When you disable link history, Meta may take up to 90 days to complete the removal process.” “When link history is enabled, we may use information from Facebook’s mobile browser link history to improve your ads through Meta technologies.”
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