Latest Posts (156/573)

LinkedIn is making tracking actions simple with a new tool called Website Actions. This new data layer allows B2B marketers using the LinkedIn Insight tag to establish new conversions, create retargeting audiences, and measure campaign impact without the need for additional tracking codes on your website. Why we care It’s now easier to track and attribute website activity because no complex coding knowledge is required. This simplification allows easy creation of ad audiences, improving campaign…

Now you can generate images for free with Google Bard. The new capability is available in English in most countries, Google announced today. Why we care AI imaging tools have made great strides in the past year, with Midjourney leading the way and other solid options like DALL-E and Bing Chat/Copilot. Now you have a new way to generate visually interesting image content for free. How it works. Simply enter a prompt for the image…

Behavioral psychology reveals a lot about customer decision making. Principles such as the fresh start effect, fast and slow thinking, easy talk effect, and social proof can all be applied to SEO to better understand and influence customer intent. This article explores how these specific behavioral concepts can improve your SEO and conversion rate optimization (CRO) efforts by leveraging customer psychology. Inside the customer’s mind Imagine, it’s the New Year and you have a few…

Having trouble increasing the performance of your Google Ads campaign? Whether it’s declining impressions, increased CPCs, or a drop in conversions, this article outlines six key steps to diagnose problems and unlock opportunities for improvement. From checking your conversion tracking settings and bidding strategies to evaluating ad groups and search terms, these helpful tips will help you refine your PPC approach for better results. 1. Make sure your conversion settings are accurate When you figure…

Diving into the world of SEO, it is clear that keywords are the backbone of any successful strategy. They are the magic words that connect your website to users’ search queries, guiding potential traffic to your digital door. Understanding the different types of keywords and their uses can significantly amplify your SEO efforts. Whether your goal is to sell a product, educate your audience, or stand out from the competition, selecting the right keywords is…

Google has confirmed that it is investigating an indexing issue affecting a “small number of sites” to show up in Google Search results in a timely manner. The issue appears to have started around 11:30 PM ET on Monday, January 31, where some sites experienced indexing issues with Google Search. Confirmation from Google. Google published a confirmation of the issue at 4:42am ET this morning: We are investigating an indexing issue in Google Search that…

Search engine optimization (SEO) is a pillar of any worthwhile digital marketing strategy, focusing on practices that improve a website’s ranking on search engine results pages (SERPs) and increase organic traffic. It starts with in-depth keyword research to match your audience’s search terms, guiding the creation of content that is both valuable and search engine friendly. Technical SEO is also vital as it includes website crawling, site speed optimization and mobile friendliness to ensure accessibility…

There has been a lot of speculation about what Navboost is, but to my knowledge no one has identified a suitable patent that could be the original Navboost patent. This 2004 patent is closely aligned with Navboost So I took the few clues we have about it and identified a couple of likely patents. The clues I was working with are that Google software engineer Amit Singhal was involved with Navboost and helped invent it….

The leading automotive digital agency presents SEO and SEM solutions SARASOTA, FL / ACCESSWIRE / January 31, 2024 / Dealers United has announced a major expansion to its product suite. To complement the company’s industry-leading social advertising campaigns, Dealers United will offer Search Engine Optimization (SEO) i Search Engine Marketing (SEM) solutions to attract and convert car buyers. Dealers United expands full-service automotive digital solutions “The online marketplace and car buying behaviors continue to change…

SeedProd has fixed a major vulnerability in the Website Builder that has over 900,000 installations. This vulnerability, present in versions up to and including 6.15.21, poses a risk of unauthorized data modification on WordPress sites. Vulnerability Details: Missing capability check The discovered vulnerability is called a missing capability check inside the “seedprod_lite_new_lpage” function. Capabilities are specific actions that users or roles can perform. A capability check is an important security feature in WordPress for managing…