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Amazon generated $14.65 billion from its advertising services in the last quarter of 2023. The figure marks an increase of 26.8% compared to the same period in 2022, a better result than the forecasts expected by Wall Street. Why we care Amazon’s strong performance helps solidify the digital advertising industry’s recovery from a challenging start to 2023. This positive trend is likely to boost confidence among cautious marketers, renewing their confidence in the sector The…

SEO Content Marketing Bootcamp You Can Too Community Launches First 5-Day SEO Content Marketing Bootcamp For Content Creators February 15, 2024 The curriculum is designed not only to teach participants how to improve their content’s search engine rankings, but also to equip them with a repeatable formula for continued success. “ —Dusty Jenkins SPRING HILL, TENNESSEE, UNITED STATES, February 1, 2024 /EINPresswire.com/ — The You Can Too Community is excited to present its first SEO…

Meta’s ad revenue rose 23.8% in the last quarter of 2023 compared to the year-ago period, beating expectations. Advertising revenue for the fourth quarter of 2023 was $38.7 billion compared to $31.3 billion for the same period in 2022. This success helped drive Meta’s total revenue to grow 25% year over year from $32,200 million in the fourth quarter of 2022 to 40.1 billion in the fourth quarter of 2023. Daily active users. Meta’s Q4…

Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes critical. In this webinar, experts address the common problem of navigating complex compliance requirements across web, mobile, OTT and CTV. Explore the tools and strategies provided by Consent Management Platforms (CMPs), which give marketers unparalleled advantages to maintain compliance and seamlessly elevate their campaigns. Sign up and attend “Achieving Fulfillment…

Google officially removed the cache link from Google search results snippets last week, and Google confirmed that it will completely remove the cache functionality in the near future. Danny Sullivan, Google Search Link told us that Google has “decided to retire” and removed it from Google Search results pages and will soon remove the cache completely. Cache has been cleared. Around January 25 I reported in the search engine roundtable that the cache link has…

SEO Audit Services Market Global SEO Audit Services Market 2024 HTF Market Intelligence Consulting is uniquely positioned to empower and inspire with research and consulting services to empower companies with growth strategies, delivering services.” — Criag Francis PUNE, MAHARASHTRA, INDIA, February 1, 2024 /EINPresswire.com/ — Last Global SEO Audit Services Market HTF MI now publishes the study with more than 100 market data Tables, pie charts and figures. The market research assessment is designed to…

Google Ads Solutions script templates are now easier to create and access. Solutions can now be found in the “Bulk Actions” menu in Google Ads, allowing users to quickly create automated and customized workflows for tasks such as: Link functionality is being confirmed. Automatic adjustment of campaign budgets. Generation of reports. Receiving notifications about changes in account performance. Why we care Knowing the shortcuts to access this feature can save you time and improve your…

Meta advertisers can now measure conversions that occur within a day of a video ad playing. The introduction of the engaged view attribution setting addresses a video trend where viewers prefer to complete their session before taking action on a video ad, minimizing interruptions to their viewing experience. Meta has said it introduced this setting to allow advertisers to take advantage of this behavior. Why we care By incorporating committed viewing alongside other attribution settings,…

Years ago, Google ranked organic results by exactly matching search queries with text on a web page. Search engine optimization involved creating multiple pages that contained all kinds of keyword variations. The result was an avalanche of inferior content placed at or near the top of long-tail queries. Search engines no longer rely on exact match keywords, but instead try to understand the intent and context behind a query. It is common for Google to…

Google released substantial updates to asset management and creation for Responsive Search Ads (RSA), including: The ability to display a single title. Associate up to three titles and two descriptions at the campaign level. Implement automated assets at the account level. Google uses AI technology to predict which of the above features could improve your campaign’s performance, determining the most appropriate approach for your ad. Why we care Leveraging Google AI to predict campaign strategies…