Amazon generated $14.65 billion from its advertising services in the last quarter of 2023.
The figure marks an increase of 26.8% compared to the same period in 2022, a better result than the forecasts expected by Wall Street.
Why we care Amazon’s strong performance helps solidify the digital advertising industry’s recovery from a challenging start to 2023. This positive trend is likely to boost confidence among cautious marketers, renewing their confidence in the sector The expectation of continued strong advertising revenue performance this quarter further supports this bullish outlook.
looking ahead Amazon expects net sales to range from $138 billion to $143.5 billion in the first quarter of 2024, reflecting growth of 8% to 13% compared to the first quarter of 2023. This guidance has a favorable impact of about 40 basic points from abroad. exchange rate.
What did Amazon say? Amazon CEO Andy Jassy described the fourth quarter as a “record holiday season.” He said:
“The regionalization of our US fulfillment network led to our fastest delivery speeds ever for Prime members while lowering our cost of service.” “AWS’ continued long-term focus on customers and feature delivery, along with new genAI capabilities like Bedrock, Q and Trainium, have resonated with customers and are beginning to be reflected in our overall results “. “Our advertising services continue to improve and give positive results; our newer businesses are progressing very well and, together with our more established businesses, collectively make customers’ lives easier and better every day.”
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Earnings report. You can read the full story on Amazon results for the fourth quarter of 2023 report for more information
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About the author
Nicola Agius is Search Engine Land’s paid media editor after joining in 2023. She covers paid media, retail media and more. Prior to that, she was Director of SEO at Jungle Creations (2020-2023), overseeing the company’s editorial strategy for various websites. He has more than 15 years of experience in journalism and previously worked at OK! Magazine (2010-2014), Mail Online (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Sun (2018-2020). He also previously partnered with SEO agency Blue Array to co-author the Amazon best-selling book Mastering In-House SEO.
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