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Google is testing a button in search results under top news results to show “more news topics.” I personally can’t replicate this, which makes me think it’s new. This was spotted by Punit who shared this screenshot of the activated button mastodon: When you click on “Entertainment”, it goes to “Entertainment News” on the Google search results page. I don’t think I’ve seen it yet, have I? It gives you clickable news topics for these…

Google announced this week that it does making some changes to address the issue of spam content appear in searches. Users have been complaining more and more that the search engine has been flooded with low-quality content created purely to play with Google’s search algorithms, rather than providing real information. These changes would have been helpful to Seth McDaniel about a year ago. Then her newly adopted rescue dog, Fella, was throwing up and she…

Google has announced that it will discontinue its “people cards” feature in Google Search on April 7. The decision comes after Google realized that the feature was not as useful for users as initially expected. Person Cards were introduced in 2020 to make it easier for people to highlight information about themselves on Google Search, such as websites and social profiles. The feature was initially launched in India, Kenya, Nigeria and South Africa, but people…

Reddit is testing a free set of tools designed to help businesses improve their engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively engage on the platform, either alongside their Reddit ads or on its own for a more natural interaction. New tools and knowledge. Reddit Pro is an easy-to-use interface that includes a number of tools to increase engagement, including: AI-powered…

The day after Google published its new search spam policies, including the March 2024 spam and core updates, Google began penalizing websites that the search company deemed to be in violation of those search policies. junk mail. The result of these search penalties was that some sites were completely or partially removed from Google search results and all or part of their search traffic was removed. These sites were also notified of these penalties in…

The trends and obstacles are already taking shape for all PPC marketers in 2024. Changes in the privacy and data landscape are driving most of them, along with continued economic struggles. But what are these challenges and how can we prepare and react to them? Here are the five biggest he predicts for the rest of the year. 1. Segmentation by audience With the end of third-party cookies and stricter consent rules, the website’s data…

Danny Sullivan, Google’s search liaison, reiterated that the search company “generally tries to avoid” overlapping algorithm updates. This is after Google released both the March 2024 Core Update and the March 2024 Spam Update on the same day. While the spam update should take two weeks to roll out, the core update can take up to four weeks. Google has said this before, in 2021 Sullivan said they were trying not to overlap updates, and…

For the original version of iTunes, click here. It was a busy week between Google rolling out the Google March 2024 Core Update, which is supposed to be one of the biggest core updates Google has ever released. Google also released a spam update in March 2024. Google updates some of its spam policies while rolling out tons of manual actions. Google also updated its search quality ranking guidelines. Google said it’s still trying to…

Google has released details of a substantial update set for March 2024. The tech giant aims to improve search quality and reduce unproductive web content by launching various anti-spam mechanisms. With improved functionality and features, these mechanisms are expected to filter out unwanted content, which means a smoother and more efficient search experience for users. This major update is the first of its kind in 2024, promising a bigger impact than previous ones. With its…

Google’s last core update directly targeted generative AI spam, so can marketers still use generative AI to create content? In short, yes. The new core update focuses on removing search spam. Google is targeting sites that use generative AI to mass produce low-quality content. Marketers can still use ChatGPT to write content, but they shouldn’t publish the raw output of those tools, according to Lily Ray, Amsive’s vice president of SEO strategy and research. The…