Reddit is testing a free set of tools designed to help businesses improve their engagement with consumers.
The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively engage on the platform, either alongside their Reddit ads or on its own for a more natural interaction.
New tools and knowledge. Reddit Pro is an easy-to-use interface that includes a number of tools to increase engagement, including:
AI-powered statistics: Businesses can leverage these insights, such as trending topics, to join or start conversations, connect with new and existing audiences, and report on how they interact on the platform.
Performance analytics: These insights allow businesses to analyze the performance of their regular posts, shape their strategy and increase engagement.
Publishing tools: This helps businesses create and schedule profile posts, providing easy steps to start contributing to Reddit communities.
Professional control panel: Businesses can use this to monitor their overall organic engagement and track monthly progress against account activity.
Paid ads. Reddit Pro users can also boost their organic profiles by turning them into paid ads on Reddit with a simple click of the “promote” button through Reddit Pro, without leaving reddit.com.
Why we care Reddit Pro’s tools can help businesses have real, meaningful conversations with consumers beyond simply posting content. This approach aims to make marketing more effective and could lead to increased conversions.
accessibility If your company wants to try Reddit Pro, you can access it on a first-come, first-served basis by contacting Reddit directly.
Right now, Reddit Pro is still in testing and more features are expected to be added later this year.
absorption. To date, more than 200 companies, including household names like Taco Bell, the NFL and The Wall Street Journal, have integrated Reddit Pro into their digital strategies.
results. During the initial phase of alpha testing with approximately 20 companies, Reddit reported that its Pro partners, on average, generated 11 additional posts and comments per month, and experienced a 35% increase in monthly upvotes for their content organic
What Reddit says. Reddit’s director of marketing and consumer experience, Roxy Young, said in a statement:
“Through Reddit Pro, we’re connecting businesses with communities in a mutually valuable way: unmatched insights and tools for better business engagement, both organic and paid, that drive more relevant and valuable experiences for our users” . “Reddit Pro will change the way businesses interact on our platform, and we’re thrilled to see so many brands already becoming more comfortable and acting like redditors, even mastering the art of the troll, all while building a community authentic around their brand.”
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deep dive. Read the Reddit one announcement in full for more information.
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